
Christmas season always brings out fashion’s most festive side and this year, fashion houses are leaning into fantasy. Think snow-dusted worlds, enchanted labyrinths and cinematic countryside retreats—each offering its own unique vision of winter magic. From Dior’s garden maze to Miu Miu’s intimate manor, the mood is all about warmth, wonder and escapism. Whether it’s high-shine sequins or plush shearling, this is what fashion brands are doing for the holiday season.
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Dior

This Christmas, Dior unveiled an enchanting film set within a labyrinth comprising different realms of the Dior universe. Brought to life through magic mirrors, talismanic light and a hint of mischief, silhouettes slip through garden passages and past the House’s Christmas offerings: accessories reimagined in Dior’s signature gold tones. Bags lie on soft grass, shoes emerge from maze walls, and Dior’s lucky charms glimmer atop moss. The Lady Dior appears in dreamy white and gold variations, the Dior Toujours and D-Journey are crafted in crackled gold leather and the Very Dior ballet flats sparkle in gold sequins.
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Longchamp

Longchamp glides into the season with its Cocooning on Ice collection, inspired by the magic of a skating rink and with a hint of trompe l’oeil. With sweaters, leather jackets and tweed sets, the line-up is just the right amount of comfy and chic for the Parisian woman on a ski holiday. At the heart of the accessories collection are Le Pliage bags shaped like mittens, sweaters, and beanies, offered in coral and pistachio. The Sweater Tote knots its “sleeves” into a shoulder strap. The Glove Pochette offers two little mitten pouches—one for your phone and one for your essentials. (Yes, you can slip your hands into them if you get cold). And lastly, the Beanie Bag flips the classic cap upside down and into a tiny bucket bag.
Miu Miu

Miu Miu welcomes the holiday season with a campaign that feels warm, cozy and strangely familiar. Gigi Hadid stars in this cinematic and quietly intimate series at an Elizabethan manor house with heavy stone corridors and a grand fireplace tucked deep within the countryside. The collection itself is soft, textural and with a hint of sparkle. Think embroidered duchesse satin, patchworked shearling, glitter-embellished knits, bias-cut satins, lingerie-leaning georgette and dainty, ultra-feminine prints. The bag lineup includes the brand’s icons: The Wander, Arcadie, Pocket, Beau, Solitaire and a classic backpack, with each available in classic shades and a festive seasonal red.
Prada

Prada’s holiday campaign feels like a quiet road trip home for the holidays—shot from a sleek black car gliding through an untouched snowscape. The story unfolds between crystalline pines and winding white paths, where the collection plays with the idea of garments shifting purpose. Velvet evening dresses become tops paired with denim, shirts stretch into dresses, and belt loops migrate to the waist. Cashmere knits and crisp cotton dresses are finished with jewel-like embroidery, echoing the look of necklaces and bracelets sewn directly into the clothing.
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Dolce&Gabbana

You can never have too much sparkle and Dolce & Gabbana’s Holiday 2025 proves it. Inspired by snowy landscapes and icy reflections, the collection embraces full-on shine—from head-to-toe sequins to silver brocade and glittering crystals. The all-silver palette captures the enchantment of winter and feels made for the party season. Accessories like the My Sicily and Marlene bags—complete with refined embroidery, glossy bezels and laminated calfskin—add the perfect finishing sparkle for anyone looking to make a bold holiday statement.
Max Mara

Max Mara transforms its signature camel universe into a cinematic winter daydream. What begins as a few gentle flakes soon turns into a full on snow shower. By the time the Maison’s iconic outerwear steps forward—most notably the 101801 Icon Coat, the Olimpia Jacket and the Whitney Bag—the surroundings has been completely dusted in white snow.
Tod's

Tod’s ushers in the festive season aboard The Holiday Express, its own playful take on the Orient Express. It's witty, slightly eccentric, and full of charm. The collection revisits the brand’s icons—the Winter Gommino ankle boot, classic Gommino loafers, the Di Bag Folio and T Timeless bags—all rendered in warm, tactile materials like shearling, suede and nappa leather.
Onitsuka Tiger

Onitsuka Tiger marks the return of “WINTER HEAVEN”—first launched as “SNOW HEAVEN” in 2005—a boot originally created for ski racing team crews. True to its roots, the updated version balances functionality and style, wrapped in soft faux fur from the opening to the toe. It can be worn at three different lengths and a pom-pom accent adds a playful wink to the utilitarian design.
Coach

Coach introduces The Gift for New Adventures with global ambassadors, actors Elle Fanning and Charles Melton, model and actress Kōki, artist So-yeon, and new faces, singer-songwriters GriK and Ravyn Lenae. Each of them step into fresh beginnings with their Coach bags as the ultimate companions and symbols of confidence. With this campaign, Coach urges everyone to be bold, step out of their comfort zones and explore new places.
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Tory Burch

Tory Burch’s holiday campaign unfolds inside New York’s iconic restaurant, The Grill. Models Alex Consani and Yasmin Wijnaldum breeze through classic festive moments—hauling a Christmas tree, unwrapping presents, clinking cocktails and even belting out karaoke. The wardrobe matches the mood: Cozy cardigans and softly structured jackets, fluid goddess dresses, shimmering knits and sequinned polos.
Maison Margiela

Maison Margiela reimagines the holiday scene as an abstract snowstorm, with metallic confetti flying across the set. Models appear in silk masks, nodding to the house’s fascination with anonymity. The campaign features looks from the Avant-Première spring/summer 2026 collection. Key pieces include featherweight wool knits with soft colour gradation, bias-cut gowns and metallic-treated party dresses.