Fashion maven Willabelle Ong, known for her impeccable eye for detail, has launched OME, a home care line that brings a whole new meaning to everyday essentials. With her background as a style creative and artist, Willabelle’s new venture isn’t just another line of products—OME is designed to seamlessly blend elegance, sustainability, and practicality into your daily routine.
Born out of the Japanese principle of kodawari—the pursuit of perfection—OME’s journey started with two years of research and development. The products are crafted in partnership with a Japanese manufacturer boasting 75 years of history, ensuring that each item is not only effective but infused with tradition. The line highlights Lake Biwa, Japan's largest freshwater source, as the inspiration behind its commitment to purity and sustainability.
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OME debuts with four essential products—hand wash, dish wash, surface cleaner, and hand mist. These were thoughtfully selected as they represent Willabelle’s most-used items since becoming a mother. Each product is made using simple, natural ingredients, enhanced with 100% pure essential oils, and developed in a cutting-edge laboratory to ensure high efficacy.
What sets OME apart is its commitment to eco-consciousness. The brand uses 99% post-consumer recycled plastic for its packaging and offers refill options, minimizing waste. OME's elegant and minimalist design reflects the beauty of simplicity—streamlined and functional with flat, UV-protective amber bottles that look as good as they work.
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For Willabelle, our homes are sanctuaries, and she believes that home care products shouldn’t be an eyesore. OME is the result of her desire to make everyday living as stylish as the world of fashion. Whether you’re cleaning your home or washing your hands, OME ensures that every moment is a chance to elevate your space with thoughtful consideration.
For more information, visit their website.