
In the world of luxury beauty, few partnerships feel as effortlessly perfect as the one between Clé de Peau Beauté and Shin Min-A. For the past five months, the South Korean actress has been the Asian ambassador of this esteemed brand, bringing her signature blend of elegance and sophistication to a global audience.

Founded in 1982 by Shiseido Company, Clé de Peau Beauté—translated as "the key to skin's beauty"—has built its reputation on unlocking the power of radiance from within. Guided by an exquisite aesthetic sensibility and groundbreaking skincare science, the brand has emerged as a leader in the industry, delivering products infused with modernity, advanced science, and dynamism. This partnership with Shin Min-A signifies a harmonious blend of these ideals with the actress's natural grace and dedication.
Related article: Shin Min-A Takes Centre Stage as Clé De Peau Beauté's Latest Brand Ambassador
STAR POWER

“I believe that the ‘radiance’ that Clé de Peau Beauté emphasises comes not only from a person’s looks, but also from their emotions and inner self. True beauty can be revealed when you are honest with yourself and love yourself."
- SHIN MIN-A
AN EXTRAORDINARY WOMAN

As she steps into her role as the lead in Clé de Peau Beauté’s regional campaigns starting in 2024, Shin Min-A joins a global community of extraordinary women, including global brand ambassadors Dakota Fanning, Diana Silvers, and Ella Balinska. Her association with the brand marks a new chapter in Clé de Peau Beauté’s mission to celebrate the inner radiance of women worldwide.
Related article: 10 Anti-Ageing Skincare Products For Mothers of All Ages
RED HOT LIPS

In this gorgeous series of photos, Shin Min-A sports a sexy scarlet red lip using The Precious Lipstick 2. The newly-launched hydrating lipstick is infused with diamonds and 24-karat gold to give your pout fullness and three-dimensional shine.
SHIN MIN-A’S PICK!

Shin Min-A picks the Radiant Cushion Foundation Dewy as her go-to everyday essential. The foundation contains Bulgarian rose extract to keep your skin fresh and hydrated for a long time. A definite bonus— its sun protection of SPF 25/PA⁺⁺⁺ makes it perfect to reapply during the day.
Photographer Kim Sin Ae
Hairstylist Min Hong Joo
Make-up artists Lee Hye Young; Won Jo Yeon
Manicurist Woo Da Yeon/Dashing Diva
Fashion stylist Kang Yun Ju
Set designer Lee Na Kyung/Calla7
Art designer Min Hong Joo/Clé de Peau Beauté