Luxury beauty brand Clé de Peau Beauté, proudly announces Shin Min-A as their latest Brand Ambassador for Asia regional markets. Having captivated many with her charms in Hometown Cha-Cha-Cha,the acclaimed Korean actress brings her exquisite presence and sophistication to the forefront as the face of Clé de Peau Beauté.
With a magnetic screen presence in acclaimed films and television dramas, Shin Min-A is recognised as one of Asia's most influential and beloved actresses. She is an embodiment of Clé de Peau Beauté as a brand – intelligent and uncompromising.
"Shin Min-A perfectly exemplifies today’s empowered and confident women,” Regional Brand Director, Nancy Thong expressed her enthusiasm for the collaboration. “With her exceptional talent on screen and her commitment to philanthropy off screen, Shin Min-A resonates with our brand values.”
The beloved actress is dedicated to making a positive impact – specifically in education for underprivileged children. Her dedication to charitable endeavors with these communities earned her a Presidential Commendation in 2019 at the 4th Financial Day Ceremony, which serves to honor individuals who exemplify corporate social responsibility in South Korea.
Shin Min-A will be joining the brand’s global community of extraordinary women like Dakota Fanning, Diana Silvers, and Ella Balinska to represent the brand and their commitment towards championing girls' education as the key to unlocking a more radiant future.
"It is beyond an honor to represent such an esteemed luxury beauty brand committed to bringing out each woman’s individual strength and radiance.” she shares. Her role as the lead in the brand’s regional campaigns, starting in 2024, marks a new chapter in the Clé de Peau Beauté's commitment to celebrating the inner radiance of women worldwide.
Shin Min-A will be the Brand Ambassador for Asia including Taiwan, South Korea, Thailand, Singapore, Malaysia, Vietnam, Indonesia and Philippines.