Peggy Gou is the Newest Global Brand Ambassador for Maybelline New York

Maybe she's born with it or maybe it's Peggy.
Published: May 30, 2024
Peggy Gou is the Newest Global Brand Ambassador for Maybelline New York
Photo: Courtesy of Maybelline New York

Maybelline has announced that DJ and producer Peggy Gou is their new global brand ambassador. Already a powerhouse in the music and fashion scenes, the EDM mistress of hit song “(It Goes Like) Nanana" isn't content to rest on her laurels. Now, she's setting her sights on the beauty world.

“Maybelline New York is thrilled to welcome Peggy Gou as our newest ambassador,” say Trisha Ayyagari, global brand president, Maybelline New York. “Peggy is the hottest DJ in the world and her songs are everyone’s summer soundtrack. Her infectious energy and her ability to connect with such a diverse audience is a true testament to her authenticity and artistry. We look forward to the power of this partnership with Peggy, to celebrate creativity and self-expression."

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“I am honoured and excited to join the Maybelline New York family. Maybelline has always been a brand that celebrates individuality and creativity—values that resonate deeply with me,” says Gou. “Maybelline products are not only high-performing but also resilient enough to withstand the demands of my often-hectic global touring schedule. I look forward to embarking on this journey."

The Berlin-based DJ's first role as a global ambassador will be showcasing the beauty brand's cult classic SuperStay Mate Ink Liquid Lipstick line.

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