It’s a rugged landscape. Craggy, moss-covered rocks and swaying tall grasses populate a scene that speaks of raw, elemental nature, and the sense of freedom that comes with being immersed in it. Thanks to Longchamp’s fall/winter 2025 campaign, we have been brought to Cotswold, a designated National Landscape in the southwestern part of England, famed for its rolling hills and thatched medieval villages.
As if this weren’t captivating enough, we see a woman in the midst of this beauty: Longchamp ambassador and Korean actress Kim Sejeong, who traverses the countryside with delight beaming from her face. Her presence perfectly captures the collection’s message, which celebrates craftsmanship, authenticity, and the quiet joy of exploration.
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The campaign marks the debut of Longchamp’s collaboration with Gloverall, the storied British outerwear brand that turned the duffle coat into an enduring icon of utilitarian style. Together, the two houses marry their distinct sensibilities: Longchamp’s Parisian polish and leather expertise meet Gloverall’s heritage of precision tailoring and practical design. The result is a capsule collection that embodies both rugged charm and refined sophistication.
At its core are two reimagined classics: Gloverall’s double-faced wool duffle coat and Longchamp’s Le Roseau bag. The coat—crafted with the expert hand of Gloverall’s artisans—features a relaxed silhouette, generous hood, and striped lining. The Le Roseau, meanwhile, has been reinvented in Gloverall’s signature wool, its signature bamboo clasp replaced by maple wood in a clever nod to the duffle coat’s wooden toggles.
Presented in a muted palette of navy and nutmeg, the collection distills the essence of functional beauty with a promise of durable, and effortlessly, style. Through Kim Sejeong’s help, the campaign unfolds as an ode to freedom and craftsmanship, and stands as a reminder that true luxury is made to last and to be lived in.
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