Swiss sportswear brand On has finally landed in Singapore. Opened over the summer, the new flagship location spans 9,300 feet across two floors at Jewel Changi Airport, and serves not only as a retail space, but as a community hub, too.
The new space showcases On's full range of performance sportswear and lifestyle products, including the highly sought-after Cloudzone Moon sneaker co-designed by actress Zendaya and her creative partner Law Roach in 2024. Designed around the brand's "Dream On" philosophy, the store's interior design emphasises vast open spaces and surfaces, complete with interactive installations introducing its proprietary CloudTec and Speedboard technologies.
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A standout feature is the store's Magic Wall installation on the first floor, which displays the expansive range of shoe styles On offers such as its popular Cloudrunner and Cloudmonster styles. Elsewhere on the first floor, browse through the brand's selection of warm-weather training apparel tailored for climates like Singapore's for your newest workout fit.
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Meanwhile, the second floor hosts the Lifestyle and Expansion Zone, which showcases the brand's tennis line co-designed by Swiss former professional tennis player Roger Federer. This area also includes a lifestyle wall, a kids' section and outdoor footwear styles like the Cloudrock and Cloudhorizon styles.
The new store does not just function as a retail space; On at Jewel Changi will also serve as a community hub for the On Run Club in Singapore, creating a social space for runners and fitness enthusiasts to meet, mingle and train together through weekly runs, training sessions and regular workshops.
On's new Singapore location is part of the brand's recent expansion in Asia, which also saw the opening of its latest flagship store in Tokyo's Ginza shopping district during World Athletics Championships in September. It marks On's second store in Tokyo, as well as its second-largest flagship store in the world. Like the Singapore store, the space blends minimalist interiors with stylish installations for brand storytelling.
For more information, check out the official On website.