Tiffany & Co. Opens Largest Flagship In Asia With Stars Like Baifern Bah, Pharrell Williams, ENHYPEN’s Jake & Sunghoon

Other A-listers who attended the event in Ginza included Ryosuke Yamada, Rinko Kikuchi, Anderson .Paak and Miho Kanno.

Published: July 16, 2025

Tiffany & Co. Opens Largest Flagship In Asia At Ginza With Stars Like ENHYPEN’s Jake & Sunghoon, Pharrell Williams & Baifern Bah — (from left) ENHYPEN's Jake, Pharrell Williiams, Sunghoon.

Last Thursday, Tiffany & Co. lit up Tokyo’s most iconic shopping district as it unveiled its newest and largest flagship in Asia. Located in Ginza, the beating heart of the city, the grand opening of the 26,372-square-foot space was nothing short of spectacular, drawing a constellation of international stars, cultural icons, and fashion insiders—including us at ELLE Singapore.

Among the glittering guest list were Tiffany & Co. ambassadors Mikey Madison, Ai Tominaga, and revered kabuki actor Onoe Kikugoro VIII, who honoured the occasion with a Tiffany Blue curtain for the “June Grand Kabuki” in a symbolic nod to the Maison’s bond with Japan. Pharrell Williams brought his signature cool, while ENHYPEN’s Jake and Sunghoon sent fans into a frenzy with their arrival. Other A-listers in attendance included Baifern, Ryosuke Yamada, Rinko Kikuchi, Anderson .Paak, Miho Kanno and more, all dripping in Tiffany & Co. designs as they toasted to the launch of what is now the jeweler’s crown jewel in Asia.

The Ginza flagship is a masterclass in modern luxury, echoing the spirit of the brand’s Fifth Avenue Landmark in New York City. From the outside, its dramatic façade, crafted by acclaimed architect Jun Aoki, soars nearly 217 feet high in a design reminiscent of cascading water, with ripples of Tiffany blue that shimmer day and night. Japanese artist Kimiko Fujimura’s dynamic window displays only heighten the visual spectacle, setting the tone for what lies within.

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Inside, Tiffany Ginza feels like a cultural destination in itself. Architect Peter Marino’s interiors seamlessly fuse luxury retail with art gallery finesse: Over 50 works from Julian Schnabel to Damien Hirst dot the space, while 65 archival Tiffany masterpieces (half shown for the first time in Japan) offer a journey through the House’s storied legacy. The basement level dazzles with diamonds displayed beneath an origami-inspired ceiling made of Japanese washi paper. On the second floor, you’ll find Tiffany’s signature collections—T, Lock, Knot and HardWear—framed by a Kabuki-themed display and a ceiling crafted from gold leaf by Kanazawa artisans. As you ascend, Jean Schlumberger pieces meet foil installations by Sachiko Abe and Gen Sasaki, while the fourth-floor Blue Box Café (opening in August) will serve dishes by chef Natsuko Shoji, complete with a floral installation by Azuma Makoto.

The top floor? A private, residence-style VIP enclave with a library, dining salon, and lounge—all designed to make time stand still. “Peter Marino is well-known for his iconic residential spaces, and this is demonstrated on Tiffany Ginza’s exclusive twelfth floor,” said Anthony Ledru, president and CEO of Tiffany & Co, in an interview.

With limited-edition creations like the Lock pendant in rose gold and aquamarine watch inspired by the legendary Tiffany Diamond available exclusively at the store, Tiffany Ginza isn’t just a new boutique—it’s a landmark for luxury in Asia. And from the guests in attendance to the craftsmanship on display, the message was clear: The House of Tiffany isn’t just selling jewellery. It’s selling dreams, one brilliant cut at a time.