The Olympics is drawing near and Swatch has just the way to get you revved up for the global sporting event: The brand has released the Olympic Games Paris 2024 Collection, a chic trio of colour-saturated watches that celebrates creativity and performance in action sports. Even better is the fact that the watches—each inspired by a specific sport—are adapted to a the specific environment of the sport they represent.
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Blue Heeflip: Skateboarding
For skateboarding, the Blue Heeflip presents rich blue tones with pink accents on the hour and minute hands, and a golden-coloured second hand. Designed for durability, the 42mm New Chrono model features a chronograph function for timing all the action at the skatepark.
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Olympic Games Paris 2024 Collection: Blue Heeflip, $182, Swatch
Green Backside Wave: Surfing
The Green Backside Wave, dedicated to surfing, comes in a dark matte green on the front and a contrasting pink on the underside, with a surf symbol from Paris 2024 on the loop. Needless to say, the 41mm New Gent Biosourced model is water-resistant. It's also designed to be sleek enough to fit under a rash guard comfortably, while being bold enough to catch the eye. Whether you're out in the waters or watching the water sports action, this watch is the perfect accessory.
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Olympic Games Paris 2024 Collection: Green Backside Wave, $122, Swatch
Purple Rollshot: Volleyball/Beach Volleyball
Last but not least is the Purple Rollshot, which celebrates beach volleyball and volleyball in pink and luscious lilac with a symbol of the sport on the loop. The 34mm Swatch Gent Biosourced model complements smaller wrists without compromising on style, making it fit for any occasion—whether you're on the court at the heart of the action or on the edge of your seat watching the match unfold.
Olympic Games Paris 2024 Collection: Purple Rollshot, $106, Swatch
Big on visual impact, these watches, with their slim profiles and eye-catching colours, make great additions to a weekend wardrobe—even if you're not big on sports. Couple that with their accessible prices and what you have is a conversation starter you can wear on your wrist.
The collection is now available online and in stores.