Following the anticipated premiere of The Devil Wears Prada 2,Tiffany & Co. has revealed details of its collaboration with the film, from the jewellery designs featured in it to a new immersive installation at its flagship boutique in Milan, where a scene from the film was shot.
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Starring Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci, all reprising their roles from the iconic 2006 film, The Devil Wears Prada 2 features a sequence filmed at Tiffany & Co. Via Montenapoleone flagship boutique, the brand’s largest store in Europe. Shot on location in October 2025, the setting was selected by director David Frankel for its architectural grandeur and cultural significance within Milan.
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In celebration of the premiere, the Via Montenapoleone flagship will feature an immersive window installation through the end of May 2026, showcasing the Blue Book high jewellery necklace featured in the film. Crafted in platinum and set with an emerald-cut aquamarine of over 31 carats, the piece is accented by eight princess-cut diamonds and 328 baguette diamonds, totalling over 58 carats.
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diamonds, medium motif. Photo: Courtesy of Tiffany & Co.
Gradient Lenses. Photo: Courtesy of Tiffany & Co.
Other Tiffany & Co. pieces featured in the film include a pair of high jewellery Elsa Peretti Bone Cuff designs in platinum, each set with more than a hundred hand-set diamonds, alongside a pair of striped ivory T by Tiffany sunglasses. The brand also organised a curated creator trip to Milan, offering an exclusive behind-the-scenes look at the film’s shooting location.
With multifaceted activations surrounding the The Devil Wears Prada 2 premiere, Tiffany & Co. cements a legacy that extends beyond fashion, into the realm of film and pop culture.