Luxury French jeweller Chaumet is taking a significant step toward sustainability with the launch of its first piece crafted entirely from traceable gold. The new Bee de Chaumet pendant, available in 2025, marks the Maison’s latest move to ensure environmental and ethical responsibility across its collections.
Nature has long served as both muse and mission for Chaumet, and the brand is doubling down on efforts to protect it. With over 240 years of heritage, the Maison is aligning with modern expectations through its involvement in LVMH’s LIFE 360 programme—focusing on environmental stewardship and circular innovation.
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Bee de Chaumet pendant in yellow gold with diamond, $3,290, CHAUMET
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Already a member of the Responsible Jewellery Council and participant in the Kimberley Process, Chaumet has now joined the Swiss Better Gold Association (SBGA). This affiliation supports sustainable practices in artisanal and small-scale mining (ASM) communities. The traceable gold used in the Bee pendant comes from verified responsible sources, meeting rigorous sustainability and ethical standards.
Every component of the pendant—including the chain, clasp, and connecting rings—is made with 100% traceable gold, reflecting the brand’s commitment to transparency throughout the supply chain.
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While Chaumet acknowledges that it cannot transform the mining industry alone, the Maison sees this launch as a meaningful first step toward larger change. It also signals the start of a broader plan to integrate traceable gold into all of its jewellery and high jewellery pieces in the years ahead.
As the luxury sector faces growing scrutiny over environmental and ethical impact, Chaumet’s latest initiative positions it as a leader in responsible sourcing—proving that fine jewellery can be both beautiful and conscientious.