In a celebration of milestones, Onitsuka Tiger marks its 75th anniversary by collaborating with Parisian fashion house Patou, which is commemorating its 110th year. This dynamic partnership brings together two storied brands, blending Japanese innovation with Parisian sophistication in a collection designed to dazzle city streets.
Launching on 20 November 2024, the collection features three reimagined shoe silhouettes. The iconic MEXICO 66™ debuts in a playful pink and black colourway, with Patou’s signature grosgrain details and a removable tiger charm. Meanwhile, the MEXICO RINKAN™ embraces casual chic, combining beige tones with pops of pink, and the MEXICO 66™ BALLERINA merges sporty aesthetics with ballet-inspired elegance through its double strap and refined silhouette.
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Beyond footwear, the collaboration extends to a range of unisex apparel and accessories, including hoodies and caps, all infused with Patou’s signature pink and grosgrain touches, seamlessly merged with Onitsuka Tiger’s contemporary ethos.
To commemorate this union, an immersive installation pop-up will be taking place at the Onitusuka Tiger flagship store at Takashimaya Shopping Centre. This event brings together the essence of Paris and Tokyo, crafting a vivid narrative of two worlds colliding in a shared creative space.
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With its eye-catching designs and cross-cultural celebration, the Patou X Onitsuka Tiger collaboration promises to redefine collaborative fashion for a global audience. Discover the collection online and in select stores across 15 regions this November.
For more information, visit Onitsuka Tiger’s website.