Blue Pongtiwat Tangwancharoen shines every time he graces our screens. A rising force in both realms of entertainment and fashion, he boasts a substantial following of over 1.7 million on Instagram. Now, he’ll sparkle as Swarovski’s first and only male friend of the brand from Thailand. 

From attending the opening of the brand's pop-up store in Bangkok to gracing Swarovski’s 'Masters of Light' exhibition in Shanghai with his presence and rubbing shoulders with stars such as Kim Kardashian, Blue is no stranger to the renowned jewellery and accessory brand.

“I am very pleased to have the opportunity to work with Swarovski in many major brand moments and celebrations," said the actor of his appointment. "Being chosen as the Friend of Swarovski for Thailand is an honour and a privilege. I want everyone to wait and see what we have in store for all of you. It is sure to be another exciting and sparkling year for both Swarovski and me.”

A series of campaign images accompanied the announcement, featuring Blue wearing pieces from last year’s collections—including the Dextera octagonal crystal ring and heart-shaped crystalised Volta necklace. The actor also wore pieces from this year's Valentine's Day and spring summer collections, such as the Hyperbola white crystal cross cuff and Imber gold necklace with pink crystals.

For more on the collaboration, follow Swarovski and Blue on Instagram and visit the brand's website.