FRED has always maintained its presence at the heart of Hong Kong's premier shopping destination, showcasing its decadent and naturally vibrant creations. The renowned French Maison recently reopened its Harbour City boutique with a sparkling event. In attendance were Thai actor Dew Jirawat, SHINee's Minho, and Hong Kong actress and singer Charlene Choi.
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From the rose gold entrance to the exclusive VIP room, it evokes the timeless charm of the French Riviera that inspired Fred Samuel's creations This extends to the back of the store with Mediterranean-style arches and a special cabled handrail leading to a private loft. The new boutique is designed to enhance the customer experience for guests to enjoy their favourite pieces.
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FRED marked the opening with a toast by Minho, Jirawat, and Choi. Guests got to experience the Maison's alluring creations up close and discover Samuel's love for the sun and sea. The Maison then took guests aboard the World Star Ferry for an evening of joy under the FRED sun.
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