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Hoyeon Is Our September 2024 Cover Star

Well seasoned.
Published: September 2, 2024
Hoyeon Is Our September 2024 Cover Star
South Korean actress Hoyeon wears a turkey feather cape, t-shirt, bag and watch, by LOUIS VUITTON.

It’s the start of a new fashion season, bringing with it all the usual excitement and anticipation that comes with a slew of new looks and products. What all that energy has translated to here at ELLE, is a September issue that is filled with style-centric information that will prime you for the fall/winter months ahead.

We report on what the world’s most notable fashion brands have in store for you, broken down into bite-sized morsels for easier consumption: From Dior’s acrobatic balancing act of tradition and rebellion with lady-like miniskirts and belted trench coats given a provocative edge through graffiti and punches of vivid colours; to Nicolas Ghesquière’s 10th-anniversary celebration at Louis Vuitton with faux fur jackets and turkey feather capes rubbing shoulders with sleek, tech-inspired windbreakers, topped up with lots of shimmer and shine for good measure.

Our visual thesis on black in “The New Noir” demonstrates why the not-a-colour colour still reigns as fashion’s favourite. Expect dramatic silhouettes, textures, and opaqueness, presenting chic, versatile looks that span punk to princess. And for the perfect finishing touches to your look, we’ve scoured the year’s latest below-40mm girl chronographs that will set you apart from the fashion pack with sass and savvy.

On the beauty front, we have curated the runway’s biggest make-up trends with lots of insider tips and tricks that’ll show you how to pull them off in real life—glossy wet hair and pink mascara included. And to ensure you have a fresh, glowing canvas to try these make-up looks on, the team has put together the latest in skincare trends.

There’s also lots on the celebrity front for you to enjoy. Like cover star Hoyeon who was a fashion darling long before the world knew her as the scene-stealer in 2021’s viral hit, Squid Game. (She signed an exclusive contract with Louis Vuitton in 2016 before becoming the House’s global ambassador five years later.) With her cool air and confidence, you’d never think her a person with imposter syndrome. Read what she says about conquering her fears, starring in her first English- speaking role (Alfonso Cuarón’s Disclaimer), and loving cats precisely because they are unkind (page 60). You’ll also find Johnny Depp and Singapore’s very own Golden Boy, Benjamin Kheng, whose National Day song “Not Alone” had ministers and audiences at the parade singing at the top of their voices.

So, are you prepared for the action-packed season ahead? Now that you’ve got our issue in your hands, I think the answer to that is a resounding yes!

Photography MARIO SORRENTI
Fashion direction NICOLA FORMICHETTI
Make-up AARON DE MEY using Lancôme
Hair TOMO JIDAI using Oribe
Manicure ALICIA TORELLO using Chanel

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