Houston, we don't have a problem—we have a phenomenon. In an industry where gravitational pull is everything, CRAVITY is blazing its own cosmic path. The nine-member band—comprising members Serim, Allen, Jungmo, Wonjin, Minhee, Kyungmin, Hyeongjun, Taeyoung, and Seongmin—has just dropped their latest single album FIND THE ORBIT, and trust us, this is not your typical K-pop drop. Think of it as them levelling up in terms of sound, which gives major interstellar energy as they hit their stride in their fourth year together.
If their previous releases were like scrolling through a coming-of-age playlist, FIND THE ORBIT is giving main character energy with a side of serious artistic growth. The genius here? They took everything we've loved about their youthful spark and added layers of mature complexity like the intimate emotions of personal affection and the desire to turn it into a shared secret between two people.
They're collecting stardust from their everyday experiences and weaving them into this cosmic tapestry of sound and vision that feels both down-to-earth and out of this world. It's like watching your favourite indie film director suddenly getting a blockbuster budget for their next film—all the heart is still there, but there's now an incredible sense of scale and ambition.
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Famed for a distinct style of music that combines a variety of genres, including pop, hip-hop, and electronic, Cravity's latest release is the band's first-ever single album with just three tracks—a deliberate move that allowed them to focus on the quality of each track while showcasing the evolution that the band has undertaken since being formed by Starship Entertainment in 2020.
The crown jewel of this release? "Now or Never," a single that showcases the band's signature style and energy through guitar riffs and head-bobbing drumbeats that come together with the band's vocals for an impossibly catchy tune about seizing opportunities without regrets. With SERIM and ALLEN as its co-pilots, it's described as a track that depicts "the members’ fearless determination to face the world head-on". In short, it's a single that shows the band's determination to forge their own distinct orbit within the K-pop world.
As for the music video? It is a masterclass in tension and release, with each member getting their moment to shine in what feels like a high-stakes action sequence set to the beat of their aim to defy gravity. Prepare to be a convert—this will turn you into a bonafide member of Luvity.
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FIND THE ORBIT isn't just a comeback—it's CRAVITY's personal space race, and they're winning by light-years. So it's time to buckle up for this cosmic journey and stream it on major music applications like Spotify, Apple Music, or YouTube Music because they're taking us to infinity and beyond.