Vegan beauty has been gaining traction in Singapore, and it's showing no signs of slowing down. In fact, Singapore is the second most vegan-friendly city in Asia according to PETA. And we can see why. It delivers the same results as non-vegan beauty brands minus the harsh chemicals, and the fact that it's kind to our furry friends is an added bonus.
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From the counters of Takashimaya and Isetan to the shelves of Watsons and Guardian, vegan beauty is now more accessible than ever. These brands are formulating skincare and cosmetic products free of animal-based ingredients like beeswax and carmine, and also do not test their products on animals.
From plant-based sunscreens and power-packed serums to liquid soaps and lip scrubs, here are seven vegan beauty brands now available in Singapore worth every cent.
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esmi Skin Minerals
Made in Australia, esmi Skin Minerals's products contain natural and active formulations without harsh chemicals, parabens, or filler ingredients. Their formulations feed into the skin's microbiome, which determines how well the skin functions, to nourish the skin and target specific skin concerns. The brands' ingredients are also 100% ethically sourced, vegan, and cruelty-free as well as recyclable. Their best-selling Hyaluronic Hydrating Serum contains triple-action hyaluronic acid to plump and hydrate all skin types.
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Urban Jungle
Hailing from Australia, Urban Jungle brings forth accessible skincare products that are great for Gen-Zs embarking on their skincare journeys. Combining effective Korean formulations at affordable price points, their products are effective yet fuss-free and contain ethically-sourced ingredients. All their products are also vegan and cruelty-free. Its hero product is The G.O.A.T. Face Serum which combines the power of niacinamide, Vitamin C, ferulic acid, and hyaluronic acid to help brighten and hydrate skin while reducing fine lines.
Rare Beauty
Founded by megastar Selena Gomez, Rare Beauty is about embracing your natural features and what makes you unique. Their products are formulated for easy application, buildable colours, and natural finishes. This is all without containing any animal-derived ingredients or byproducts on top of being cruelty-free. Its latest release, the Soft Pinch Luminous Powder Blush, is a high-pigment blush with shimmering pearls that's easy to blend or build for that perfect flush of colour.
Handmade Heroes
Handmade Heroes is a local beauty brand on a mission to redefine beauty through authenticity and sustainability. Their products are made from natural botanical ingredients. For their water-less products, they use self-preserving properties and methods. This means they're made without parabens, synthetic preservatives, or artificial fragrances. Best part? They're all PETA-certified vegan and cruelty-free. Its bestselling Cocolicious Luscious Lip Scrub is one of Amazon's best-selling lip scrubs and has earned fans from all over the world, including Emily in Paris' own Lily Collins.
Melixir
A cult beauty brand in Korea, Melixir combines traditional skincare rituals with modern-day science. Sourced from Asian medicinal plants, its products are designed to benefit even the most sensitive of skin. Its also PETA-certified as well, meaning its vegan and cruelty-free. Its Vegan Airfit Sunscreen SPF 50+ hydrates, nourishes, and blends into the skin quickly for a glowy natural finish without the white cast.
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Sahur's Art
Founded by local makeup artist Sahur Saleim, Sahur's Art is a local brand that creates beauty for all. With makeup products that can last through Singapore's humid weather, it has a wide range of shades for the most inclusive of options. Formulated without animal-derived ingredients and testing, the brand is a proud member of PETA's Beauty without Bunnies program. Its Unfiltered Complexion Pen comes in a range of 25 shades and contains Vitamin E, sodium hyaluronate, and panthenol to help promote skin healing, restore the skin's moisture, and reduce inflammation.
Sigi Skin
Local award-winning brand Sigi Skin is all about skincare that's effective yet toxin-free. The brand is dedicated to creating minimal yet powerful superfood formulations that target skin problems caused by pollution—such as acne, dryness, and redness. Formulated in the skincare capital of Korea, its products are also vegan and cruelty-free. Their Blissful Radiance Hydrating Anti-acne Serum combines three types of hyaluronic acid—sodium hyaluronate, sodium acetylated hyaluronate, and hydrolysed hyaluronic acid—with a blend of sulphur, pathenol, hexapeptide-9, spinach, and cranberries to clear the skin while boosting collagen production.