Ever since Peter Do and his namesake label rose to high fashion status, the designer has been credited with elevating Vietnamese fashion to the international stage. For instance, he featured the works of Vietnamese poet Ocean Vuong for his debut collection at Helmut Lang. While Peter may lead the charge, other labels like Fancì Club and Congtri have also rose to the occasion, creating a niche for themselves—they've also been spotted on the likes of Olivia Rodrigo, Doja Cat and Adele. It's no surprise then that Vietnam is on track to becoming the next fashion capital of Southeast Asia.

Beyond engineering some of the most viral style moments in recent years, Vietnamese fashion is also chock full with an effortlessly youthful essence thanks to its Y2K-inspired look books and collections rife with subculture references. From the coquette core perfection of Wet Avocado to the subversive cool of Feng System, here's our guide to shopping Vietnam's best fashion brands to up your style ante.

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CONGTRI

If the name Cong Tri rings a bell, it's because the label was launched by acclaimed designer-couturier Nguyen Cong Tri, the man behind Vietnam's first couture house. Founded in 2016, the contemporary label has since garnered a star-studded clientele that includes Beyonce, Katy Perry and Gwen Stefani. Built upon a strong foundation of impeccable tailoring, Cong Tri has captivated style savants with its elevated workwear staples and ethereal gowns that seem to come straight out of a folklore. Some of the label's most raved pieces are its sequinned maxi dresses and oversized blazers.

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HUELLEYROSE

With hyper-feminine silhouettes that accentuate one's curves to its versatile cropped tops, Huelleyrose has steadily become a sartorial favourite amongst the Gen Z "it" girls. Characterised by an abundance of bows, butterflies and bubble skirts, the whimsicality of these 'girly' embellishments and pieces are aptly juxtaposed with its more grown-up counterparts of figure-shaping corsets and sheer dresses. Whether you're looking for a classic cottage core ensemble or looking to spice things up on your next night out, the label's newly released gingham-patterned sets and micro skirts will definitely do the trick.

FANCÌ CLUB

Toeing the fine line between sophisticated sensuality and overt explicitness is a tricky undertaking for any designer. Yet, Fancì Club pulls it off immaculately. Founded by Duy Tran, the Vietnamese brand first gained mainstream popularity when Blackpink's Jisoo and Rosé wore the label's dresses in their "Pink Venom" music video in 2022. Best known for offering distinctive renditions of the lace-up corset, this classic femme fatale garment is offered in all sorts of silhouettes at Fanci Club. Think off-the-shoulder, asymmetrical and even halter styles. Its feather trims and elegant flower motifs can also be considered a brand signature.

PHUONG MY

Stocked in over 40 boutiques and department stores worldwide (with one at Takashimaya Shopping Centre in Singapore), it's not an understatement to say that Phuong My has taken the world by storm with its fantastical creations. Founded by Tran Phuong My, the namesake label pays homage to the founder's Vietnamese heritage while integrating contemporary elements into the garments. Best described as a "modern reinterpretation of traditional Asian designs," the label's otherworldly creations take on the form of fitted blazers over billowing tulle skirts, kimono-style dresses and its floor-length bridal gowns that come in unconventional silhouettes.

MÔI ĐIÊN

Founded by Parsons alum Tom Trandt Minh Đạo, Môi Điên is a label that prides itself on being experimental across all touch points. Featuring refined minimalist elements, the Vietnamese brand specialises in creating Japanese-inspired, androgynous wardrobe staples. With a focus on liberating the female silhouette, Môi Điên's extensive catalogue spans geometric-patterned jackets to free-size blouses and pleated skirts. The label is also guided by an environmentally-conscious ethos, with a majority of its apparel crafted from donated fabric or deadstock material.  

FENG SYSTEM

In every collection, Feng System channels the dynamic spirit of streetwear without losing its visceral edginess. For its most recent Bodega 24 collection, motorsport and sci-fi references run the gamut in the form of oversized t-shirts embellished with extraterrestrial motifs, colourful biker jackets and baggy cargo pants. And even if you're looking to take things down a notch, Feng System's pared-back essentials still embody the brand's unorthodox essence to the T.

WET AVOCADO

If you seek to achieve the ultimate coquette core wardrobe, look no further than Vietnamese fashion brand Wet Avocado. Set against a signature palette of baby pinks and creamy off-whites, turn to its abundance of feminine cardigans and ruffled tulle dresses that'll transport you to your nostalgic girlhood days. Tapping into both Japanese Lolita styles and Western references, this diverse reinterpretation of the coquette aesthetic is precisely what sets apart Wet Avocado from other labels.