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Why Everyone Is Talking About Steve Madden—And His Shoes

File this as yet another Y2K comeback.
Published: May 30, 2025
Why Everyone Is Talking About Steve Madden—and His Shoes
Photo: Courtesy of Steve Madden

There are so many podcasts nowadays, it’s hard for a single episode to cut through the noise, but that’s exactly what Steve Madden did in his recent appearance on Recho Omondi’s The Cutting Room Floor. And after going viral, Madden and his iconic brand are all anyone in fashion is talking about, myself included.

Omondi’s adept interviewing and Madden’s unabashed honesty made for a refreshingly real conversation. The designer, who famously built the billion-dollar company from scratch and caused a scandal or two in doing so, backed his brand confidently—and with much success. In the aftermath, social media comments flooded with praise for his frankness.

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And then, with all the buzz around the man himself, the conversation shifted toward the products, which tend to be trend- or designer-inspired and reasonably priced around $100. It seems like the internet is collectively remembering why the label got so popular in the first place. And just like that, Steve Madden—the man and the brand—is back on top.

After launching in 1990, the shoe and accessory brand quickly became a huge sensation and fashion favourite, sustaining this status for more than two decades. And if it fell out of the spotlight over the last five to 10 years, it’s certainly back with a vengeance now.

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Madden has an impressive list of loyal fans. Lady Gaga wore custom boots for her Coachella performances and has continued sporting them for her recent Mayhem shows. The ranks also include Rachel Zegler, Selena Gomez, Jennie Kim, Jenna Ortega, Alix Earle, and of course, yours truly. Earlier this spring, I added this classic pair of black heels to my collection, and I get compliments every time I wear them. If you, too, are getting reacquainted with the brand, I’ve rounded up some of my favorite styles to shop now.

Alara Woven Ballet Flats, $220, Steve Madden.

Stash cut-out faux-leather sandals, $150, Steve Madden.

Belinda low-heel suede sling-back shoes, $199, Steve Madden.

Campo Metallic-Leather and Suede Low-Top Trainers, $199, Steve Madden.

Beau buckle-embellished leather boots, $350, Steve Madden.

This article was first seen on ELLE US.

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