Paris Hilton has done it again. Not another season of The Simple Life, to be clear—although she and costar Nicole Richie recently announced they’re filming something “iconic” and “special.” This time around, the DJ and business mogul is reprising a totally different venture: Her bedazzled cookware line.
Dubbed Be an Icon, the series made a splash when it debuted at Walmart stores last fall. Instead of the black and chrome tones that have become commonplace in the kitchen space, Hilton went all out in her design process, drenching everything from teapots to knife blocks in pastel pinks and glittery fuchsias.
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Photo: Courtesy of 11:11 Media and Walmart
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Her second act is similarly ambitious while just as affordable, with prices starting as low as USD $7 (approx. SGD 9). Highlights include pink fruit and veggie peelers, an insulated lunch tote with iridescent accents, and a mini ice cream maker. A baking set even includes pink cookie cutters shaped like a chihuahua, a diamond, and a unicorn. A petite waffle maker emblazoned with “That's Hot” lets users create heart-shaped confections for breakfast.
These latest intros echo the Paris-ized mission of the first collection, which was to glamorise the everyday. Instead of a regular pair of kitchen scissors, why not reach for a pink-and-gold one? Why settle for an average set of pots and pans when you can snag an opalescent one for a totally reasonable price?
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Interested? Run, don’t walk. Hilton’s previous Walmart launch flew off the shelves, and the latest is proving to be no different. Of course, contrary to what Hilton may have believed in an early episode of the Simple Life—no, they do not “sell walls there.” But they’ve got chic knife blocks and mini fridges in spades!
This article was first seen on ELLE Decor.