
The last decade has definitely gone in Margot Robbie’s favour. After bursting onto Hollywood's radar in 2013 as “The Duchess of Bay Ridge”, Naomi Lapaglia, in Martin Scorsese’s The Wolf of Wall Street, the Academy Award-nominated actress and producer has had a string of hits including playing disgraced figure skater Tonya Harding in I, Tonya (2016), the late Sharon Tate in Once Upon a Time in Hollywood (2019), comic book anti-heroine Harley Quinn in Suicide Squad (2016), Birds of Prey (2020), and The Suicide Squad (2021), and an aspiring actress in black comedy Babylon (2022).
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Several of these blockbusters were produced by Robbie's production company LuckyChap Entertainment—co-founded with husband Tom Ackerley and fellow movie producers Josey McNamara and Sophia Kerr—such as I, Tonya, Birds of Prey, and Promising Young Woman, which won the Academy Award for Best Original Screenplay in 2021.
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Just last year, Greta Gerwig’s Barbie, in which Robbie starred and produced, painted the world and the box office pink as the highest-grossing film in 2023 and the winner of Best Original Song at this year’s Academy Awards. In addition, LuckyChap Entertainment-produced Saltburn—starring Barry Keoghan—took the internet by storm with its riveting storyline and late 2007’s style and music.
This year, Robbie has much to celebrate as a soon-to-be mother, and as the new face of Chanel N°5.
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A Chanel ambassador since 2018, the star is timeless in any role she plays, perfectly representing Gabrielle Chanel’s dazzling creation and embodiment of multifaceted femininity. Tying in with the announcement is also the campaign film, See You at 5, directed by Luca Guadagnino—the man behind flicks like Call Me by Your Name (2018) and Challengers (2024). Starring both Robbie and fellow Aussie actor Jacob Elordi—who she'll star alongside for Emerald Fennel’s upcoming adaptation of Wuthering Heights—See You at 5 illustrates the tension between the Chanel woman and the object of her desire.
Here, Robbie shares exclusively with ELLE Singapore about being the new face of N°5, the film, and her interpretation of femininity.

What is your personal relationship with fragrance?
I love fragrance—I always have. I remember being so excited by the idea that one day, I would be a woman, and I would be able to wear perfume! Now, I wear it on my neck, I wear it on my wrists, I wear it every day—even when I go to bed at night. It really evokes a mood for me. Which is why I always pick a fragrance for the characters I play. Wearing perfume can set a mood and it also lingers. Someone can walk out of the room and they are still kind of there. I’ve also always found fragrance liberating—the idea that you can portray the version of yourself that you want to portray to the world is actually, in itself, a choice.
What does Chanel represent for you?
I always think of the brand as being iconic, effortless, and timeless—that is always the word I associate with Chanel. It has this incredible history but is always at the forefront of fashion and culture.

What does it mean to be the face of N°5?
I just never thought I’d be in the position I’m in with my career, with my life, to be associated with a brand like Chanel—and not just Chanel itself, but to now be the face of N°5. I just never saw this coming, I guess. There’s such an incredible lineage of women who’ve come before me from Catherine Deneuve to Carole Bouquet, from Marion Cotillard to Nicole Kidman—I mean, what incredible company to be in.
How did your love of N°5 begin?
My real connection with N°5—perhaps because I’m in the film business and have always loved movies so much—began with the campaigns. I loved the Baz Luhrmann collaboration with Nicole Kidman. Just that image of her running down the New York streets with her dress behind her and her jewellery coming off. The Ridley Scott campaigns from the eighties by the pool—I love those campaigns. There have always been such amazing collaborations over the decades with directors and talents coming together to create the new Chanel N°5 campaign. Everyone’s so excited to see what it is, and it always feels so different.

Could you describe N°5 in five words?
Alluring, powerful, independent, enigmatic, abstract.
What personality traits do you associate with N°5?
The woman who wears N°5 has a quiet confidence, allure, and innate elegance. She is the master of her own destiny, independent, and knows what she wants—I love the idea of a woman who ‘wants’. I think, as a concept it has, for some reason, been so shut down. To celebrate that idea of having desires is liberating. I love that perfume not only helps you to access that idea of, “I do want something, and I can find that thing in myself”, but it also amplifies the desires you have.

N°5 Eau de Parfum, $292 for 100ml, CHANEL.
How do you feel when you wear N°5?
It’s such a unique, elegant, powerful and innately feminine scent—I feel all of those things. It is incredibly rich, it is abstract, it’s not just one thing. I suppose that gives the feeling of mystery and something a little elusive that is hard to pin down. I love that it encapsulates this idea of femininity, not in a way to box it in, but in a way that shows how nuanced it is. It smells different on different people and so when you wear it, you make it your own.
N°5 was obviously significant for Gabrielle Chanel. Do you have a lucky number?
My lucky number is two—because I’m born on the second. I love that Gabrielle Chanel was really into numerology and astrology. I only found out after working with the brand. It was something more whimsical that I hadn’t really factored when thinking about Gabrielle Chanel—the icon, the businesswoman, this fashion powerhouse. When you look through the design—in the clothes and the jewellery—you see her star sign, a lion, a Leo, and the number five pop up everywhere.

Can you describe your character in See You At 5? How does she align with the character of N°5?
My character has such a serene quality to her, which is so lovely to play. I feel like she’s also quite powerful and assertive, self-possessed, independent which really aligns with the perfume. It’s a very feminine kind of woman who has desires and she is acting on them. That’s something I really liked about the film.
What was it like working with Luca Guadagnino and Jacob Elordi?
Luca Guadagnino is someone who I’ve wanted to work with for a really long time. We've known each other over the years and were hoping to find the thing that we can do together. So, getting to do this film was special. When Chanel said, 'We’re going to go to Jacob Elordi for the campaign,' I thought, 'My God, how amazing.' Jacob and I are both Queenslanders; we live, probably an hour’s drive apart in Australia. I’ve also worked with Jacob before as I was a producer on Saltburn, but I hadn’t shared the screen with him before, and it was really fun.

What does femininity mean to you?
It is embracing all the parts of you—which means femininity can be anything to anyone. You should make of it what you will, and it shouldn’t put you in a box. It should actually be the thing that liberates you to be the version of yourself that you want to be.