MCM's From München To Mars Campaign Goes Intergalactic

Outer space has never looked this chic.

Published: July 31, 2024

MCM's Fall/Winter Campaign Sets Off to an Audacious New Destination—Mars — Photo: Courtesy of MCM

There are few fashion campaigns that are so mind-blowing, they take it out of this world—MCM's "From München to Mars" is one of them. Shot by renowned photographer Collier Schorr, the campaign is launched into the sartorial stratosphere and lands on the fiery "Red Planet". Conceptualised through a futuristic space-age lens, the audacious campaign features brand-new creations and reimagined timeless classics from its fall/winter collection.

THE CAMPAIGN

The campaign stars a trio of personalities—acclaimed American actor Matt Dillon, actress Zelda Adams, and model Steph Shiu—sporting ready-to-wear pieces and posing with a delectable assortment of bags. Beyond the powerful visual of an astronaut standing on Mars with an MCM-branded flag, the compelling narrative continues with a satirical press conference—which features a stylish panel comprising Zelda, Steph and the astronaut, alongside the brand's latest Diamant 3D bags.

THE COLLECTION

MCM's From München to Mars Campaign Goes Intergalactic

“Our motto From München to Mars is about pushing beyond limits. Our mission is to serve the needs of digital nomads. We're committed to testing boundaries, leveraging new technology to explore new horizons," shares Sung-Joo Kim, Chairperson of MCM. In embracing this new age of innovation, the collection combines MCM's timeless designs with futuristic elements. With some pieces dressed in metallic silver and others adopting ultra-contemporary silhouettes, one can look forward to inventive twists on classics like its shopping bags, backpacks and bucket totes.

THE DIAMANT BAG

Among the collection's newest luminaries, the one that shone the brightest was undeniably the Diamant 3D bag. Envisioned by MCM's Global Creative Director Katie Chung, this piece is a modern reinterpretation of the brand's classic Diamant clutch. Inspired by the diamond shape of functional pockets, the compact bag features a three-dimensional silhouette and has two distinctive zippers that meet at the tip of the diamond pattern. This arm candy also comes dressed in luxurious cow suede, goatskin leather and the brand's signature Visetos leather mix.