Louis Vuitton Is An Official Partner Of Formula 1

Victory travels in LV.

Published: February 7, 2025

Louis Vuitton Is An Official Partner Of Formula 1 — Photo: Courtesy of Louis Vuitton

The worlds of fashion and sport are more intertwined than ever, as Louis Vuitton becomes an official partner of Formula 1 for the next 10 seasons. As part of LVMH’s global partnership announced last October, the collaboration highlights Louis Vuitton and Formula 1’s shared pursuit of excellence across fashion, culture, entertainment, and sport.

"I am extremely proud that Louis Vuitton is the Title Partner of the Australian Louis Vuitton Grand Prix 2025. During this first Grand Prix of the season in Melbourne, the world's greatest champions will embark on a journey towards excellence. Over the course of every race, the drivers and engineers—like artisans in our ateliers—demonstrate creativity, precision, and exceptional determination, each one a value held dear by Louis Vuitton," says Pietro Beccari, Chairman and CEO of Louis Vuitton.

Furthermore, the French Maison unveiled a bespoke Trophy Trunk which will be presented at races. Adorned with Louis Vuitton’s iconic monogram, the design features a gold and green ‘V’—a nod to Australia’s national colours. Previously, Louis Vuitton crafted trophy trunks for the Formula 1 Grand Prix de Monaco from 2021 to 2024 through its partnership with the Automobile Club de Monaco. The House will also serve as the title partner for the Formula 1 Louis Vuitton Australian Grand Prix 2025 in Melbourne.

“Louis Vuitton, much like Formula 1, is synonymous with luxury and innovation, and as Title Partner of this year’s Formula 1 Australian Grand Prix in Melbourne we look forward to welcoming the iconic brand to Albert Park,” said Travis Auld, CEO of the Australian Grand Prix Corporation.

The announcement coincides with Formula 1’s 75th anniversary celebrations, kicking off with F1 75 Live. Live-streamed from the O2 Arena on 18 February 2025, the event will unveil all 10 teams' liveries for the season, alongside performances, special guests, and more. The Formula 1 Louis Vuitton Australian Grand Prix 2025 is set to take place in Melbourne from 14 to 16 March 2025.