Fearsome to some and seductive to others, the snake is a creature that inspires contrasting emotions. It lays claim to a diverse array of symbolic meanings across the world, but whether it represents good or evil, fertility and healing, or change and regeneration, the serpent has always been seen as an icon of power that is revered. This explains why it has so often been featured in the decorative arts since ancient times, and has also been crafted into ornaments and accessories worn as talismans.

Fast forward to modern times, and nowhere has the snake found more widespread appeal than in jewellery. In this respect, there is none more emblematic or recognisable than Bvlgari’s Serpenti collection, which has stood as an icon in the jewellery universe, and entranced women with its sensual style for over seven decades. The line of jewellery encapsulates the characteristics that the skin-shedding serpent is associated with—metamorphosis and transformation—as seen in the numerous and varied forms it has taken on over the years, each captivating in its own stunning way.

The very first Serpenti creations, unveiled in 1948, were jewellery watches designed to be wrapped around the wrist. These were crafted with Bvlgari’s signature Tubogas technique, which produces a flexible metal band that does not require any soldering, and instead is formed by winding strips of metal together.

The ’50s then ushered in Serpenti pieces that were more lifelike in comparison to their predecessors, bearing gem-studded heads that were embellished with ruby, emerald or diamond eyes. By the ’60s, Bvlgari had gone on to explore further creative techniques, adding articulated scales on the body that were accented with precious gems and colourful enamel. It was during this time that Serpenti secret jewellery watches (with a bejewelled head that flipped open to reveal the dial beneath) were introduced.

Today, the distinct evolution of Serpenti can be seen in the Viper designs, which present a stylised, abstract form of the snake with a contemporary edge. But whether in its more ornate or pared-down forms, it is clear that the Serpenti remains one of the most sought-after luxury designs that is perhaps even more beloved now than when it was first introduced. And thanks to Bvlgari’s distinct brand of creativity, women can also look to other collections to adorn themselves with the iconic serpent—not least in the delectable array of arm candy that are designed to be the talk of the down.

SERPENTI NECKLACE AND RING

It’s all in the details for these intricately crafted serpents. The body is set almost entirely with tiny, mobile, gold beads that create movement and tactile appeal, while the tail and head feature diamonds, and the eyes in onyx, creating a striking contrast. They make eye-catching statements whether worn together and separately, and are a nod to Bvlgari’s unique artistry and the remarkable versatility of its Serpenti jewellery.

SERPENTI TUBOGAS INFINITI WATCH

The supple, spring-like form of Bvlgari’s signature Tubogas metal bracelet makes an ideal base on which Serpenti watches are crafted, wrapping closely yet comfortably around the wrist. This bracelet is the result of a complex technique that involves coiling several metres of gold or steel wire. The full-pavé dial, or snake’s head, is connected by a fluid line of diamonds that runs across the length of the bracelet, evoking the sinuous curves of the serpent’s body.

SERPENTI VIPER BANGLES

If versatility and wearability are what you are looking for in a piece of jewellery, these modern takes on Serpenti are staples you need in your collection. The Viper styles encapsulate the spirit of evolution, introducing a more contemporary version of the snake with geometric lines and a simpler design. These bangles go with every outfit, whether formal or casual, and can be easily worn stacked and paired with more Serpenti pieces or other styles.

SERPENTI EAST-WEST MAXI CHAIN SHOULDER BAG

The Serpenti universe comprises not just jewellery but also handbags and leather accessories that subtly and elegantly incorporate snake-inspired elements into their design. This elongated East-West handbag is one of the more recent additions to the line of luxury bags, and channels an edgy vibe, thanks to the chunky curb chain accent that also doubles as a handle. The snake-head clasp is a signature that immediately identifies it as a Serpenti creation.