As the holy month of Ramadan draws to a close, marking the end of fasting and the start of Hari Raya festivities, we’ve rounded up our favourite fashion labels to get your baju raya fix—all while supporting Muslim-owned businesses. From modern ready-to-wear separates to chic kebayas and fabulous headscarves, there’s something for everyone.
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Simply Rays
Founded and designed by Raodah Zulkiflee, Simply Rays is a homegrown label offering colourful yet comfortable matching sets for the whole family. Intertwining its Singaporean roots with hints of the Middle East, its garments celebrate familial ties by offering a variety of vibrant colours and prints for all generations.
Simply Rays' Raysraya 2024 collection is available in-store at 01-60/61, Golden Landmark and on its website.
Baju By Oniatta
Fresh off its recent trunk show at Bajulah@Singapulah in London, Baju By Oniatta is a local label founded by Oniatta Effendi that champions the artistry and heritage of batik. Spotted on the likes of local thespian Sharda Harrison and Malaysian activist Datin Paduka Marina Mahathir, its pieces turn handmade pieces of batik into wearable art for both men and women to don this Raya.
Baju By Oniatta is available exclusively at Galeri Tokokita, 757A North Bridge Road. For more information, visit their website.
Petit Moi
Across the causeway is Petit Moi, offering timeless chic modest clothing for all ages. Founded by Iman Kamarudin, the fashion label produces high-quality versatile pieces that can be worn beyond the festive season. Its new Eid, In Harmony collection offers feminine smocked details, florals and effortlessly stylish fits for the whole family.
Petit Moi's Eid, In Harmony collection is available on its website.
The Duck Group
Founded by Vivy Yusof, The Duck Company is one of the most popular modest fashion labels in Southeast Asia. The Malaysian fashion label offers everything from occasion wear to prayer garments. It's Raya collection for this year is in celebration of the brilliant women who come together each festive season to make it a success with billowing silhouettes and beaded detailing.
The Duck Company's Raya 2024 collection is available in-store at 50 Haji Lane and on its website.
FN by Fuzana Mokhtaza
Founded by Fuzana Mokhtaza, FM by Fuzana Mokhtaza not only offers custom bridal creations, but also bespoke ready-to-wear pieces for women. Her latest Raya collection, Persona, celebrates women and their various characteristics and traits, with classic pieces reflecting the multifaceted spirit of womanhood.
FM by Fuzana Mokhtaza's Raya 2024 collection is available on Zalora's website.
Adrianna Yariqa
There's a reason why Adrianna Yariqa is touted as one of Singapore's best modest fashion brands. It pairs quality with captivating designs for the best Raya outfits. This year's collection brings joy to the entire family with a stunning collection of matching sets for the whole family.
Adrianna Yariqa's Raya 2024 collection is available in-store at 8 Jalan Pisang and on its website.
Whimsigirl
Founded by Syazana Sukiman, Whimsigirl is all about inclusive wear for every girl, producing timeless yet comfortable clothes. its Eid Girl: (Wo)manifesto collection presents floral patterns, eyelet and ruffle details, and breezy fabric to withstand humid weather.
Whimsigirl's Eid Girl: (Wo)manifesto is available on its website.
NH by Nurita Harith
Founded by Malaysian designer Nurita Harith, NH by Nurita Harith brings stunning and elegant modest garments that are sure to win over even the pickiest of relatives. Its Raya 2024 collection features enchanting pastel and jewelled tones that'll steal the show at every open house.
NH by Nurita Harith is available on Zalora's website.
Bonus: Zalora
Zalora's ZALORAYA 2024 offers a wide variety of labels this festive season with pieces up to 80%. From radiant classics from brands such as AFIQM, Zalia & Zalia Basics, Embara, YADOTSA, Ria Atelier, and Alia B to vibrant designs from the likes of TAS by Tom Abang Saufi, Lubna, Maslea, and Naelofar, there is something for everyone in the family.