Taking place on the seventh day of the seventh month in the Chinese lunar calendar, Qixi Festival, also known as Chinese Valentine’s Day, is a celebration of love and reunion. Originating from the romantic folktale of The Cowherd and the Weaver Girl—star-crossed lovers banished to opposite sides of the milky way—it marks their one day of meeting each year, when a flock of magpies form a bridge to bring them together. While Qixi was traditionally a day of celestial worship, lovers today continue to commemorate their own love stories on this day with romantic dates and gift-giving to honour their bond.
In the spirit of Chinese Valentine’s Day, which falls on August 29 this year, fashion brands have already begun unveiling special Qixi collections, drawing on elements of the Chinese folktale and their own interpretations of romance, curating unique, thoughtful pieces to gift our loved ones. From cuddly plushies to stylish new wardrobe additions, these are the best Chinese Valentine’s Day collections to shop in 2025.
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Sandro
In celebration of Qixi, Sandro has unveiled a curated fall/winter 2025 collection as a tribute to modern romance. Offering a fresh, updated take on couple outfits, the brand has launched a series of gender-inclusive heart motif printed Cuban collar shirts in baby pink and blue hues. The collection also includes womenswear and menswear pieces highlighting timeless black, white and beige tones. The brand reimagined classic wardrobe staples like T-shirts and hoodies with romantic flair, introducing the heart motif once more in the form of leather patches that reflect Sandro's minimalist sophistication.
The Qixi 2025 collection is now available in Sandro stores.
Burberry
This year, Burberry launched its special Qixi capsule collection with a campaign fronted by Chinese house ambassadors Wu Lei and Zhang Jingyi titled ‘Love, Unexpected’. Here, the British luxury brand celebrates the love that appears when we least expect it, finding romance in everyday moments. Created in collaboration with professors and students from Donghua University, the collection features Burberry’s interpretation of the Chinese knot, bringing traditional craftsmanship and cultural meaning to contemporary fashion.
A knot emblem forming the letter ‘B’ is embroidered on T-shirts, poplin shirts and shorts, also emerging in new stylisations of Burberry’s classic Equestrian Knight logo and playful prints splashed across silk scarves. The limited-edition collection also features a special version of the iconic Thomas Bear charm, who sports a bright red T-shirt of his own in the embroidered style.
The Qixi Capsule Collection is now available online and in Burberry boutiques.
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Loro Piana
Loro Piana has unveiled its Chinese Valentine’s Day capsule collection, which spotlights the Loro Piana Whisper floral print. Printed on silk jacquard shirts and scarves, the design adds a romantic, nostalgic feel to the brand’s celebrated craftsmanship. The women’s pieces also include a silk skirt, linen bermudas, necklaces and bags in luxurious seasonal materials like Tender Calf Leather, Summery Tussah and more. The floral theme continues in the form of enamelled charms on both its necklaces and bags.
Meanwhile, the menswear spans a variety of ribbed sweaters, cotton jersey trousers, bermudas and outerwear, and is completed by the Tennis Walk sneakers in suede. The collection pays homage to the festival’s Chinese roots with the Cuddly Panda Tieband Whisper, a plush toy rendered with fur-effect cashmere and silk that sports miniature pieces from the collection.
The Chinese Valentine’s Day Capsule Collection is now available online and in selected Loro Piana boutiques.
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Moncler
In the spirit of the romantic festival, Moncler has launched its 2025 Qixi series with a campaign fronted by Chinese heartthrob Zhang Wanyi. The new collection sees classic Moncler pieces like the T-shirt, polo shirt, hoodie and bucket hat with a reimagined version of the brand's iconic bell logo. Following the shape of the original emblem, Moncler has refreshed the logo an embroidered flower with bright red petals, creating a striking chest detail on the shirts as a passionate declaration of love.
The Collection 2025 Qixi series is now available online and in Moncler stores.
Balenciaga
In celebration of Qixi, Balenciaga tapped actors and real-life couple Zhou Qiqi and Jiang Qilin for its campaign titled ‘Frozen in Time’. Shot by artist Feng Li across landmarks in Shanghai, the pair celebrate their love in moments of quiet intimacy as the rest of the world bustles around them. At the centre of the collection is the Qixi 25 double-heart motif T-shirt, available in black and red along with a cropped pink version.
The collection also includes Qixi-editions of existing Balenciaga accessories such as the mini Rodeo bag, Le City Bowling Bag and a pink 3XL Sneaker finished with satin ribbon lacing, though only the T-shirts appear to be available in Singapore at the time of publishing.
The Qixi 25 T-shirts are now available online.
Charles & Keith
Singapore’s own Charles & Keith joined the fray with its special Qixi gift set, which features the Cressida Quilted Top Handle Bag in a sugary sweet shade of cotton candy pink. Reimagined with a heart motif push-lock closure and decorated with heart and butterfly wing charms, the set arrives in a matching baby pink box for the perfect Qixi gift. To accompany the limited-edition piece, the brand has also curated a Qixi gift guide from its existing collections in playful, romantic hues of light pink, powder blue and white.
The Cressida Quilted Top Handle Bag With Bag Charms Gift Set is now available online and at Charles & Keith stores.
Tory Burch
For Chinese Valentine's Day, Tory Burch tapped brand ambassador Song Yuqi of i-dle to front its campaign. In celebration of love, the new Lee Radziwill Shoulder Bag—pictured here in red croc-embossed leather—embodies the confidence and joy of summer romance. Keeping the striking new bag front and centre of the campaign, the singer paired it with a printed black and white ensemble from Tory Burch's fall/winter 2025 wardrobe.
Tory Burch's Chinese Valentine’s Day 2025 selection is available online and at Tory Burch stores.