This season, H&M celebrated the launch of its fall/winter 2025 collections—Chapter 1, Chapter 2, H&M Studio and H&M Atelier—in the heart of Manila, Philippines. Celebrities and style icons from all over the region flew in to attend the fashion show held at the penthouse of Grand Hyatt Manila. The event opened with a TikTok Masterclass, hosted by Filipino content creator Mika Salamanca and our May 2025 digital cover star Willabelle Ong. The digital creators shared their insights on content creation, while giving tips on how to succeed on the platform.
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Once evening fell, the vibrant fashion showcase began, spotlighting H&M’s various fall/winter collections. The show opened with the H&M Studio line featuring sequins, mesh and slits. Next in the line-up was the Chapter 1 collection—a clear nod to the heritage of the 90s. The line was a bold reimagining of the classic British style as vintage pieces were reinterpreted with a sensual touch. By introducing lace trimmings and chiffon details, the collection was the perfect blend of nostalgia and freshness. Finally, the show ended off with the Chapter 2 collection which was bold, rebellious, and far grungier than Chapter 1. Eveningwear was elevated with a punk rock twist as we saw faux fur, leather and lace details on garments. The show presented a mix of rich textures, sharp tailoring, and bold silhouettes which set the tone for a season of confident dressing.
The event saw a star-studded turnout—from Korean pop idol Jinyoung and Miss Universe 2018 Catriona Gray to Singapore’s Willabelle Ong and Vietnam’s Tran Tieu Vy—who all gathered to celebrate the new collection.
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