Subscribe

Anua Welcomes Bae Suzy As Its Brand Ambassador

Soak it up.
Published: May 28, 2026
Anua Welcomes Suzy As Its New Brand Ambassador
Photo: Courtesy of Anua

Sixteen years into her career, Bae Suzy remains one of the most iconic faces in Korean entertainment. Known as the "Nation's First Love", the South Korean actress is positively radiant in every role she plays. This time around, she has found love in the skincare department as the latest brand ambassador for Korean beauty brand Anua.

Related article: Italian Citruses, Juicy Raspberry & Aquatic Notes: These Fragrances Are Perfect For Summer

Photo: Courtesy of Anua

Related article: The Beauty Rundown: The Newest in Skincare, Makeup, Hair & Fragrances

With her girl-next-door charm, youthful appearance, and feminine aura, the starlet fuses her cultural influence with the beauty brand's skin-first philosophy, ushering a new chapter in modern Asian beauty. In celebration, the duo unveiled a new global campaign focused on the brand's PDRN collection.

Centred around the message “Dew on, Glow on”, the campaign film follows the actress all-glammed up before stripping back into a simple white tee and no-makeup makeup look, showcasing the art of skincare through a cinematic lens where just one drop is all it takes to make your skin glow.

Related article: The Longevity Game: The 411 On The Hottest Wellness Buzzword

Anua's PDRN range features a Serum Spray, Hyaluronic Acid 100 Capsule Serum, and Hyaluronic Acid 100 Moisturising Cream. The spray delivers immediate hydration on-the-go with 2,000ppm PDRN, collagen, and hyaluronic acid. For a more intense boost of nourishment, the capsule serum supports skin regeneration, long-lasting moisture, and elasticity while the cream is enriched with collagen, squalene, hyaluronic acid, and PDRN to deliver deep hydration and a dewy glow to the skin.

Anua's PDRN collection is available at Sephora stores nationwide, in-app, and on its website.

Stay ahead of the latest news, hottest trends, and dopest drops.
SUBSCRIBE TO OUR NEWSLETTER
Subscription Form
magnifiercrosschevron-down