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Best New Beauty Launches You Need To Try—Skincare, Make-up & Fragrance Picks

Apologies to your wallet in advance.
Published: September 12, 2025
Best New Beauty Launches You Need to Try—Skincare, Make-up & Fragrance Picks
Photo: Courtesy of Rabanne

Some drop a bomb on the latest figurines, while others to have an unparalleled experience like no other. Over here, our retail therapy comes in pigments and lotions. The beauty world is constantly buzzing with fresh launches at every turn—and we're not complaining. From skincare and make-up to fragrance, discover the newest beauty products worth adding to your wish list (and cart) right now.

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MAKE-UP

Chanel

Best New Beauty Launches You Need to Try—Skincare, Make-up & Fragrance Picks

Chanel's classic Les 4 Ombres palettes get an emblematic upgrade. Consisting of four palettes in different colourways, this limited edition collection features shimmers and satins that add a wash of colour on the lids.

Les 4 Ombres Boutons, $144 each, CHANEL.

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YSL Beauty

Best New Beauty Launches You Need to Try—Skincare, Make-up & Fragrance Picks

The secret to Rosé's glow? It is thanks to YSL Beauty's All Hours Glow Foundation. With 40 different shades to choose from, the serum-based formula gives the complexion a flawless, long-lasting glow.

All Hours Glow Foundation, $100, YSL BEAUTY.

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Fenty Beauty

Best New Beauty Launches You Need to Try—Skincare, Make-up & Fragrance Picks

Fenty Beauty's grip game is strong—their primers, that is. For normal to dry skin, Grip Trip Hydrating + Plumping Primer has butterfly lavender and glycerin to plump and hydrate. For oilier complexions, the Grip Trip Mattifying + Blurring Primer controls oil and shine with the help of chia seed extract. The results? A smooth base that will help make-up last through sweat and humidity.

Grip Trip Hydrating + Plumping Primer, $60, FENTY BEAUTY.

Kylie Cosmetics

Best New Beauty Launches You Need to Try—Skincare, Make-up & Fragrance Picks

When she isn't travelling around the world with her daughter, best friends, and beau, Kylie Jenner is giving us the ultimate flush this month with her Hybrid Blush. With a range of four shades, the suede-like texture blends into the skin for a soft matte pop on the cheeks.

Hybrid Blush, $40, KYLIE COSMETICS.

Kosas

Best New Beauty Launches You Need to Try—Skincare, Make-up & Fragrance Picks

A vacation glow in a bottle? Yes please! Kosas' DreamBeam is a skin-illuminating mineral sunscreen with SPF 40 for a dreamy, soft-focused complexion that can be worn on its own or under make-up.

DreamBeam Comfy Smooth Tinted Makeup Prep Base, $58, KOSAS.

Charlotte Tilbury

Best New Beauty Launches You Need to Try—Skincare, Make-up & Fragrance Picks

Count on Charlotte Tilbury to deliver the ultimate high-coverage matte foundation. The Airbrush Flawless Foundation provides a matte yet dimensional finish that feels light as air and lasts up to 24 hours.

Airbrush Flawless Foundation, $80, CHARLOTTE TILBURY.

SKINCARE

La Mer

Best New Beauty Launches You Need to Try—Skincare, Make-up & Fragrance Picks

A $300 lotion? You can only find it at La Mer. Powered by ingredients such as marine balancing bio-algae, 73 sea minerals, and the brand's Miracle Broth, The Balancing Treatment Lotion helps improve skin luminosity while restoring its water-oil balance.

The Balancing Treatment Lotion, $300, LA MER.

Shiseido

Best New Beauty Launches You Need to Try—Skincare, Make-up & Fragrance Picks

Powered by its patented SafflowerRED Technology, Shiseido's Vital Perfection Intensive WrinkleSpot Treatment A+ is perfect for those looking to level up their retinol game. Packaged in a sleek, gold tube, it helps fade dark spots, smooths wrinkles, and restores the skin's firmness.

Intensive WrinkleSpot Treatment A+, $188, SHISEIDO.

FRAGRANCE

Dior

Best New Beauty Launches You Need to Try—Skincare, Make-up & Fragrance Picks

Sweet yet chic, Dior's Miss Dior Essence was created with the modern-day woman in mind. A fruity, chypre scent, it opens with jammy blackberry and elderflower accords, wrapped around notes of jasmine, and built on a woody oak base.

Miss Dior Essence EDP, $330 for 80ml, DIOR.

Burberry

Best New Beauty Launches You Need to Try—Skincare, Make-up & Fragrance Picks

Burberry's Goddess collection has a new addition. Goddess Parfum is an oriental gourmand with the range's signature vanilla scent wrapped with notes of raspberry and suede leather.

Goddess Parfum, $315, BURBERRY.

Rabanne

Best New Beauty Launches You Need to Try—Skincare, Make-up & Fragrance Picks

Looking for attention? Rabanne's Million Gold For Her Parfum gets our approval. An intense floral gourmand scent, rich notes of sandalwood wrap around a luminous bouquet of ylang-ylang and jasmine absolute.

Million Gold For Her Parfum, $263 for 263, RABANNE.

Le Labo

Best New Beauty Launches You Need to Try—Skincare, Make-up & Fragrance Picks

Le Labo's City Exclusive scents are back, and this year, the collection introduces OSMANTHUS 19. Inspired by Kyoto, the Osmanthus flower takes centre stage with a soft, skin-like scent that can be worn at any time of day.

OSMANTHUS 19, $760 for 100ml, LE LABO.

Kayali

Best New Beauty Launches You Need to Try—Skincare, Make-up & Fragrance Picks

Summer may be over, but Kayali has captured the essence of hot girl summer in a bottle. Named after different tropical holiday hot spots, this collection of sweet summer scents transports us to a beach vacay far from the CBD. Our pick has to be the sweet yet aquatic Maldives In A Bottle Ylang Coco | 20 EDP with notes of coconut milk, starfruit, banana blossom, and ylang-ylang.

Maldives In A Bottle Ylang Coco | 20 EDP

Ex Nihilo

Best New Beauty Launches You Need to Try—Skincare, Make-up & Fragrance Picks

Whether you're looking to wear it yourself or smell it on someone else, Ex Nihilo's Blue Talisman Extrait de Parfum is perfect for sensual nights out. Built on a base of warm vanilla and sandalwood, a bouquet of orange blossom and jasmine sambac is enhanced by bright, fruity notes of pear.

Blue Talisman Extrait, $635 for 100ml, EX NIHILO.

Chanel

Best New Beauty Launches You Need to Try—Skincare, Make-up & Fragrance Picks

Masculine and chic, Chanel's Bleu de Chanel L'Exclusif is a scent that envelops the senses—much like the face of the fragrance, Timothée Chalamet. Woody and ambery notes mix with sandalwood and powdery labdanum for a skin-like scent.

Bleu De Chanel L'Exclusif, $377 for 100ml, CHANEL.

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