Since launching in 2019, CELINE's Haute Parfumerie Collection has been delighting its consumers with delectable fragrances. Created by image director Hedi Slimane, this collection offers 12 scents for both day and evening, with Zouzou being its latest addition.
Related article: What to Know About Chanel Parfumeur: A Fragrance Experience at Clarke Quay
An affectionate nickname used to describe a young woman with short hair in the last century, Zouzou channels eternal youth with the allure of fresh-faced, pixie-cut icons from the '60s—think Twiggy, Jean Seberg, and Mia Farrow. It brings forth notes of benzoin and tonka bean, enveloped with elegant patchouli and labdanum, and powdery notes of musk and vanilla to paint a portrait of youth—package in a luxurious rectangular bottle.
Related article: Celine Is Venturing Into the World of Make-Up
To celebrate the launch, CELINE released a new campaign starring rising British American star Esther-Rose McGregor. Directed and photographed by Slimane, the actress and musician channels 60's ingenue to perfection alongside the fragrance.
Related article: Charlotte Tilbury Unveils Its New Pillow Talk Big Lip Plumpgasm Campaign Starring Kate Moss and More
CELINE's Zouzou will be available from June 2024. To witness McGregor in the new campaign, visit their website.