The days of Victoria Beckham and Gisele Bündchen on the stands may be long gone, but the wives and girlfriends of today's professional athletes—better known as WAGS—are thriving in 2024. While we may not be attached to any athlete (for now), we can still emulate their impeccable beauty looks. From sun-kissed skin and effortless blowouts to small flicks and voluminous curls, here's how to achieve the WAG look.
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MONACO BOUND
Bronzed Goddess
There is no such thing as too much bronzer for a Formula One WAG. Just look at model Francisca 'Kika' Gomes—the girlfriend of Alpine driver Pierre Gastly. Mix your moisturiser with some bronzing drops and apply to skin for that natural warmth. To amp it up, use a shimmery bronzer and swipe in the shape of the number three from the temples to the cheekbones and jawline. To top it off, apply a layer of rose nude gloss on the lips.
Watermelon Glow Niacinamide Hue Drops Serum, $57, GLOW RECIPE.
Softsculpt Transforming Skin Perfector in Medium Dark, $62, MAKEUP BY MARIO.
Gloss Bomb Universal Lip Luminizer in Fenty Glow, $36, FENTY BEAUTY.
Cool Girl Chic
For professional golfer Lily Muni He—Williams driver Alex Albon's girlfriend—her eyeliner game is always en pointe, on and off the golf course. To achieve Lily's look, start by tight lining on the top and lower lash line with a pencil liner. Line the top lash line with a liquid eyeliner and flick it out into a wing. Apply a coat of black mascara on the top and lower lashes to tie the look together.
Caviar Tightline Eyeliner in Tuxedo Black, $49, LAURA MERCIER.
Tattoo Liner Liquid Eyeliner in Trooper Black, $37, KVD BEAUTY.
Lash Idole Waterproof Mascara, $61, LANCÔME.
Effortless Blowout
Rain or shine, the F1 WAGs are always spotted with gorgeous locks like Mercedes driver George Russell's girlfriend Carmen Mundt. Start with a shampoo that is formulated to provide shine, remove build-up, and add lightweight moisture. Then, apply a hair oil that doubles up as a heat protectant and, with a hot round brush, wrap sections of the hair up and away from the face for a quick faux blowout.
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Mirrorball High Shine + Protect Antioxidant Shampoo, $42, AMIKA.
Molecular Repair Hair Oil, $98, K18.
Rise Volumising Hot Brush, $365, GHD.
STADIUM REGULAR
Lip Perfection
If we could name one standout WAG at the Euros this year, it's Tolami Benson—Arsenal footballer Bukayo Saka's girlfriend. Beyond her stylish ensembles, her make-up is always on point with a signature nude-brown lip. Line the lips with a dark brown lipliner and apply a sheer, rich brown gloss on top. For more hydration, swap out the gloss for an oil.
Artist Color Pencil in 608 Limitless Brown,
$35, MAKE UP FOREVER
Gloss Bomb Universal Lip Luminizer in Hot Chocolit, $36, FENTY BEAUTY.
Lip Comfort Oil in 09 Chocolate, $48, CLARINS.
Fluttery Lashes
For influencer and model Georgina Rodríguez—the longtime girlfriend of legendary footballer Christiano Ronaldo—it's all about the fluttery lashes. To achieve Goergina's look, apply an eyelash primer for maximum staying power. From there, stack up your mascara—one for length and the other for volume.
Diorshow Maximizer 4D Lash Primer Serum, $61, DIOR BEAUTY.
M·A·Cstack Waterproof Mascara, $55, MAC COSMETICS.
Lash Power High-Fi Full Volume Mascara in Intense Black, $49, CLINIQUE.
Voluminous Curls
We get hair envy whenever model Sophia Havertz—Arsenal footballer Kai Havertz's wife—appears onscreen. To achieve her look, prep with a volumising spray. Then with a curling iron, take sections of hair and curl in alternate directions for a less uniformed look. Ruffle the curls and spritz some texture spray in place of hairspray.
Clean Stylers Root Lift Volume Racine, $50, FEKKAI.
Everlasting Curl Titanium Curling Iron, $233, MOROCCANOIL.
Un.Done Volume And Matte Texture Spray, $46, AMIKA.
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WIMBLEDON FAVOURITES
Flawless Base
A beauty on and off the court, tennis player Ayan Broomfield—the girlfriend of fellow tennis player Frances Tiafoe—has perfected her base game. Start with a long-wear foundation that matches your skin tone perfectly. Follow up with a lighter concealer under the eyes and areas you'd normally use a highlighter. Set everything in place with a loose powder.
Double Wear Stay-In-Place Makeup SPF 10 Foundation, $82, ESTÉE LAUDER.
Radiant Creamy Concealer, $49, NARS.
Easy Bake Loose Powder, $62, HUDA BEAUTY.
Gorgeously Sunburnt
There are many ways to apply your blush. For influencer and entrepreneur Paige Lorenze—the girlfriend of tennis player Tommy Paul—it is about looking like you came from a tropical holiday sans the skin damage. Pick a slightly dense brush. Apply on the temples, cheekbone, and jawline with a bronzing stick before blending with your brush. Apply a coral blush with the same brush on the cheeks and across the nose bridge.
Expert Face Brush, $20, REAL TECHNIQUES.
Soft Sculpt Shaping Stick in Medium, $62, MAKEUP BY MARIO.
Sunny Warm Coral Blush, $57, BENEFIT COSMETICS.
Half Up Do
All eyes are on WAG and influencer Morgan Riddle—the girlfriend of tennis player Taylor Fritz—for her stylish ensembles and gorgeous signature beauty look including her half updo. Section the top half of your hair with your fingers, leaving face-framing strands out, and tie it with a clear elastic band. For a more polished look, use a wax stick to smooth out flyaways. For more texture, opt for a pomade. To tie the look together, add a cute accessory as Riddle does.
Wax Stick for Strong Hold, $18.09, BED HEAD BY TIGI.
Matte Pomade, $43, OUAI.
Round Turtoise Hair Clip, $13, BACHCA.
NFL HIGHLIGHTS
Baby Wings
For model and former Miss USA Olivia Culpo—the wife of the San Francisco 49ers' Christian McCaffrey—is known for a gorgeous natural soft glam make-up. To achieve her eye look, apply a bronzy cream shadow and a small flick of a liquid eyeliner. Apply a lengthening mascara on the top and bottom lashes for that doll-like effect.
Idole Tint in Hot Lava, $40, LANCÔME.
Stay All Day Waterproof Liquid Eye Liner, $38, STILA.
They're Real! Mascara, $51, BENEFIT COSMETICS.
Classic Red Lip
One of the newest NFL WAGs, singer-songwriter Taylor Swift—the girlfriend of the Kansas City Chiefs' Travis Kelce—can be spotted from all the way up in the stadium's VIP box with her signature red lips. Start by moisturising with a lip mask and allow it to soak in. Line the lips with a true red lip liner and swipe on a matching red lipstick
Lip Sleeping Mask in Sweet Candy, $34, LANEIGE.
Lip Liner in Cherry, $33, ANASTASIA BEVERLY HILLS.
MatteTrance Lipstick in Elson, $62, PAT MCGRATH LABS.
Beach Waves
Whether she's partying with the girls or on vacation with her Miami Dolphins' beau Braxton Berrios, TikTok 'it girl' Alix Earle is often spotted with tousled beach waves. Start with an anti-frizz creme on damp hair, followed by a heatless styling balm. Braid your hair into two plaits, letting it dry overnight, and in the morning, shake it out with your fingers and spritz on dry shampoo for volume and texture.
Anti-Frizz Crème, $45, OUAI.
The Hair Alchemy Heatless Styling Balm, $71.94, ORIBE.
Perk Up Dry Shampoo, $45, AMIKA.