An emblematic lipstick that needs no introduction, Rouge Dior enters a new era with a reboot to its formulation and packaging. And to officiate the big revamp, creative and image director of Dior Makeup, Peter Philips threw a fancy cocktail and dinner party at La Dolce Vita Beverly Hills and invited a stunning list of stars to glam up the occasion.
Fronted by brand ambassador, Anya Taylor-Joy, the dinner included friends of the Maison like Rachel Zegler, Alexandra Daddario, Brie Larson, Alexandra Shipp, Monica Barbaro, Awkwafina, Kiernan Shipka, BANKS, Anna Diop, Lucy Hale, Madeleine Arthur, Simona Tabasco, Dominique Fishback, Nikki Reed, Amelie Zilber, Anna Sitar, Emma Brooks, Marianna Hewitt, Kelsey Merritt, Soukeyna Diouf, Tania Sarin, and more. Guests donned the brand’s ready-to-wear collection, as well as Dior Haute Couture by Maria Grazia Chiuri.
The first-ever makeup product created by Dior in 1953, Rouge Dior’s revitalisation now sees a “cleaner formula” to meet the needs of discerning beauty junkies.
Boasting higher coverage and longer wear, the new Rouge Dior range ($66 each) now comes in 35 shades, in refillable cases which now sport a slimmer more elegant design, with smoother open-shut mechanism.