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Graff’s “I Wish” Campaign Presents Jewellery That Make Christmas Really Sparkle

A Graff showcase of rare diamonds and gemstone creations—breathtaking pieces for gifting, collecting, and celebrating in luminous style.
Published: December 11, 2025
Graff Multi-shape necklace and earrings
Graff Multi-shape diamond and emerald baguette necklace and earrings.

As the festive season draws near, wish lists become more meaningful, and gifts turn into opportunities for cherished memories. This year, Graff’s new I Wish campaign—a dazzling celebration of winter’s enchantment—brings together extraordinary high jewellery and coveted fine jewellery creations, each crafted with the House’s legendary gems and glamour. From once-in-a-lifetime stones to elegant everyday icons, here’s your guide to choosing the perfect Graff piece this season of giving.

For the Collector of Masterpieces

Graff I Wish Campaign and High Jewellery
(from left) High Jewellery 8.81- and 8.60-carat Fancy Yellow Cushion Cut And White Round Pavé Diamond Earring; High Jewellery White Oval, Pear Shape And Round Diamond Fringe Necklace and Earrings, GRAFF.

At the peak of desire sits a breathtaking high jewellery suite featuring over 136 carats of diamonds and emeralds, arranged in a contemporary chain motif. Soft glimmers of pavé emeralds along each link offer refinement and a signature Graff flourish. This is a gift of magnitude ideal for milestone celebrations or the centrepiece of a world-class collection.

Those who prefer architectural elegance will be drawn to the 90-carat diamond and emerald necklace, where sweeping diamond strands and baguette-cut emeralds create fluid movement and depth. A piece for discerning collectors who value innovation as much as brilliance.

And for vibrant glamour, consider the avant-garde earrings spotlighting 9-carat Fancy Yellow cushion-cut diamonds wrapped in snow-set pavé stones for a spectacular contrast of colour and light.

For a Wish Worn Every Day

Graff I Wish campaign and fine jewellery
(from left) Tilda's Bow Classic Diamond Drop pendant necklace in white gold with diamonds, $41,000; Double Butterfly Silhouette Diamond necklace in white gold with diamonds, $10,700, GRAFF.

While Graff’s high jewellery dazzles with rarity, its fine jewellery collections offer refined luxury suited to more daily wear and meaningful gifting. These pieces are designed to be lived in—they elevate everyday moments with brilliance and grace effortlessly.

The Laurence Graff Signature line stands out with bold lines and diamond-faceted silhouettes inspired by the founder’s vision. It's ideal for someone with a confident, assured sense of style. The Butterfly pieces bring a delicate sense of movement and pleasing geometry that sparkle like dewdrops against the skin—a romantic choice that feels both timeless and feminine. Icon 8, on the other hand, introduces a contemporary symbol of eternity, harmony and balance, offering versatility and sentiment for modern minimalists. And for those who love elegance with a hint of whimsy, Tilda’s Bow captures the lightness of a ribbon frozen in diamonds, its sculptural, asymmetric loops full of charm and softness.

Graff I Wish camapaign and fine jewellery
(from left) Pavé Butterfly Diamond and Ruby Drop earrings in white gold; Laurence Graff Signature rings and bangles in white, rose and yellow gold with and without diamonds, from $8,100, GRAFF.

The Gift of Magic

Whether you’re searching for brilliance that lights up a ballroom or jewels to wear like second skin, Graff offers treasures to be gifted, adored and passed down. This festive season, choose the jewel that speaks from the heart.

Visit the Graff website for more information.

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