Lululemon announced Formula 1 driver Lewis Hamilton as its newest ambassador. The seven-time World Champion will join the likes of sports stars NBA player Jordan Clarkson, PGA golfers Min Woo Lee and Max Homa, and NLF wide receiver DK Metcalf.
"Lululemon's products are high quality, look amazing, and ultimately deliver the performance I need.” said Lewis in a press release. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together, we want to inspire our communities to be the best versions of themselves."
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Powering his on- and off-track training, recovery, and lifestyle needs through its product line-up, the Scuderia Ferrari HP driver will also be working with the brand's Research & Innovation, Design, and Development teams to provide insight and feedback on future collections. In addition, Lululemon's Centre for Social Impact will be partnering with his global charity foundation, Mission 44, to incorporate movement and mental health experiences in their efforts to build a fairer future for the youth through education, employment, and empowerment.
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“I'm thrilled to welcome Lewis to the Lululemon collective as our newest ambassador. Lewis is a game-changer in every sense of the word. His relentless commitment to performance, wellbeing and impact align completely with what we stand for at Lululemon,” said Nikki Neuburger, Lululemon's Chief Brand & Product Activation Officer. “We’re excited to partner with him to innovate, inspire, and create positive change together.”
As an ambassador, Lewis stars in Lululemon's upcoming global campaign, "No Holding Back". Highlighting the dedication it takes to be a champion, it shows the latest men's training apparel in full motion—specifically the Metal Vent Tech collection.
For more information, visit their website.