Friday kicked off with a bang as Justin Bieber dropped the biggest news and release this week: His seventh album. Four years after his last studio album and EP, SWAG comprises 21 new songs, with features from artists Gunna, Druski, Dijon, Lil B, Sexxy Red, Cash Cobain, and Eddie Benjamin, as well as a track sung by pastor Marvin Winans.
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It was reported earlier in January 2023 that Justin was focusing on his seventh studio album, and while the star has hinted at it over the years, he only completed recording it in April 2025 in Iceland. Produced by Justin alongside collaborators—Carter Lang, Dylan Wiggins, Daniel Caesar, Dijon, mk.gee, Daniel Chetrit, Eddie Benjamin, Knox Fortune, to name a few—the album touches on topics surrounding fatherhood, mental health, and his relationship with his wife, beauty mogul Hailey Bieber.
In celebration of the news, the Canadian singer took to Instagram to post images of billboards and advertisements with the album's cover across the United States, with one referencing his now-viral 'it's not clocking to you' meme, which came to be after a video was released of the star confronting paparazzi in Malibu, California, a month ago.
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SWAG is now streaming worldwide.