In a world where survival depends on sharp instincts and sharper vision, OWNDAYS enters the arena with Squid Game to launch a limited-edition eyewear collection. Blending sleek silhouettes and subtle nods to the Netflix hit series’ iconic motifs, the Japanese eyewear label masterfully balances bold elements with everyday wearability. Whether you're a fan of the show or just here for the striking aesthetics, this drop turns dystopian symbolism into everyday statement pieces.
OWNDAYS levels up the stakes with six new eyewear designs, each available in two bold colourways. Reimagined through the lens of the Netflix hit series’ most iconic visuals and characters, every frame has a story behind it.
Drawing directly from the show’s most unforgettable characters and elements, the collection taps into Squid Game’s rich visual universe. From the green player tracksuits to the unsettling charm of the robotic Young-hee doll, and the pastel staircase maze that leads players to their next deadly game—these elements are distilled into discordantly cheerful, wearable frames that can be styled in any way.
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Tracksuit
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The Tracksuit model is all about main character energy with its sleek square frame in the infamous green of each player’s tracksuit and player 456’s number embellished along the temples with the signature symbols of the pink guards.
Young-hee
The eyewear label brings the iconic killer doll from the 'Red light, Green light' challenge to life through an oversized Boston-shaped frame with delicate 3D touches inspired by her hair and pigtails.
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Piggy Bank
At the core of this survival game—the prize money in the piggy bank is the driving force in the plot of the series that keeps players going. A superstitious symbol of good fortune, the Piggy Bank model features a hexagon-shaped frame, bill-patterned temples and a cheeky pig motif along the nose bridge.
Frontman
Channel your inner antagonist with the Frontman model. A polygonal Boston frame inspired by the Frontman and mesh patterns on the temples bearing resemblance to the masks worn by the pink guards, this design brings out the enigmatic presence of the game’s overseer.
The Staircase
A clear Boston frame that's reminiscent of dalgona candy, with temple tips that trace the pastel maze of staircases that lead players to each deadly game. This design presents an unassuming look that carries a darker meaning behind it.
OX
A sharp square frame with metal accents featuring O and X symbols embellishing the frame front and temples—the OX model is a nod to the game’s voting process which channels the tension of life-or-death decisions.
With a matching eyeglass wipe to boot, this eyewear collection brings the Squid Game universe to life. For anyone looking to go full player mode, the collection also includes a mirror smartphone grip with the number 456 on it—a sleek reference to the show’s beloved underdog.
To mark the launch, visit any OWNDAYS store in Singapore to redeem a complimentary eye test and receive a limited-edition dalgona cookie, a sugary salute to the nerve-wracking challenge from season one.
This limited-edition eyewear collection is available across OWNDAYS stores islandwide and online.