Italian fashion brand MAX&Co. created a fashion sensation in Hong Kong last Thursday with their highly anticipated fall/winter 2024 show at dragon-i. The event, embracing the theme #NoFakeSmiles, was a vibrant celebration of personal style and self-expression, featuring standout appearances from Korean stars Ryeo Un and Shin Eun-soo.

Ryeo Un, celebrated for his role in Twinkling Watermelon (2023), impressed with his effortless elegance in the BLABLABLA capsule collection. Shin Eun-soo brought her youthful flair to the forefront in a chic mini skirt, while actress Lin Min Chen turned heads in a striking hot pink mini dress, all embodying MAX&Co.’s commitment to bold and confident fashion.

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MAX&Co.’s latest collection is a testament to the brand’s ethos of blending contemporary trends with artistic influences. The collection merges modern styles with minimalist classics, offering a fresh take that resonates with both the younger generation and professional women. Each piece is crafted to celebrate individuality and make a unique fashion statement. Highlights include the sheer cargo co-ord, sweater dress, and cropped parka.

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Interactive elements at the show, such as the #NoFakeSmiles photo booth and custom neon signage, encouraged guests to embrace their personal style in a fun and engaging way. This experience highlighted MAX&Co.’s dedication to celebrating creativity and individuality.

Explore how MAX&Co. can enhance your wardrobe with its distinctive mix of contemporary and artistic influences on its website.