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Weekend Max Mara and Actress Lucy Hale Come Together For A Western-Inspired Collection

Saddle up in Americana classics.
Published: October 3, 2024
Weekend Max Mara Pairs Up with Actress Lucy Hale for an Americana-Inspired Collection
Photo: Courtesy of Weekend Max Mara

With the fall/winter season synonymous with comfy ensembles and countryside escapades, Weekend Max Mara and American actress Lucy Hale embrace the season's rustic charm with an adventurous road trip. Titled JoyRoad, the fall/winter 2024 collection pays homage to a laidback Western lifestyle and features plenty of iconic Americana references. With Lucy describing the collection as “joyful, authentic, and Western”, the collection was primarily inspired by the Pretty Little Liars actress's upbringing in Memphis, Tennessee.

Related article: Weekend Max Mara's Latest Pasticcino Bags Are An Homage To Japan

Weekend Max Mara Pairs Up with Actress Lucy Hale for an Americana-Inspired Collection

Weekend Max Mara Pairs Up with Actress Lucy Hale for an Americana-Inspired Collection

Weekend Max Mara Pairs Up with Actress Lucy Hale for an Americana-Inspired Collection

Shot across the vast open spaces of the American Midwest, the campaign features Lucy dressed in stylish Western ensembles as she expresses her distinctive persona and love for nature. “Weekend Max Mara embodies the values of authenticity and free-spiritedness, two principles I strive to live by. These values served as a solid foundation for the creation of this collection. From the start, we shared a vision of embracing American Western aesthetics and delivering wearable pieces that encourage self-expression,” shares Lucy.

Related article: Watch The Max Mara Fall/Winter 2024 Show Here

Weekend Max Mara Pairs Up with Actress Lucy Hale for an Western-Inspired Collection
Photo: Courtesy of Weekend Max Mara

With an earthy palette of warm browns, olive greens and neutrals, the collection presents a seamless blend of Western soul and urban flair. With Americana staples like cowboy boots, suede trousers and fringed garments taking the lead, other versatile creations like wool jackets and utility parkas also effortlessly channelled outdoor chic. Infusing Max Mara's relaxed elegance into the garments, standout pieces include miniskirts with studded embroidery, the timeless Montgomery coat and an assortment of colourful knits adorned with floral applications.

Weekend Max Mara Pairs Up with Actress Lucy Hale for an Americana-Inspired Collection
Photo: Courtesy of Weekend Max Mara

This time, the Pasticcino Plié bag also comes refreshed in a sporty new design. Still retaining its unstructured, capacious silhouette and the iconic dual ball clasp, the clutch is now dressed in a sleek black facade and adorned with plenty of leather fringes on its bottom and sides. Talk about making a rebellious statement.

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