After Capri, Monte Carlo and Los Angeles, it is Marseille's turn, in the south of France, to host Chanel's resort fashion show. The Chanel Cruise 2024/25 collection will be presented on May 2, 2024 in the French city, in an event that promises to absorb the contagious energy and cultural vitality that make Marseille one of the most effervescent destinations along the Mediterranean coast.
Out of the many shows planned on the fashion calendar, the Chanel Cruise 2024/25 collection is one of the most anticipated events. It’s worth remembering that the concept of cruise collection, also called resort collection, was a pioneering creation by Gabrielle Coco Chanel herself.
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In 1919, the designer decided to invest in a mid-season collection for her clients who were going on vacation to the Mediterranean and other sunny destinations. Over the following decades, other brands joined the proposal and, today, cruise collections end up being the most commercially important for brands, because they are the ones that remain on sale for the longest time.
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With this historical context, the choice of Marseille for the presentation of the Chanel Cruise 2024/25 collection could not be more appropriate. We're already looking forward to seeing what's coming next and checking out the synergy between fashion and the cultural spirit of the capital of Provence.
This article was first seen on ELLE BR.