On 8 December, Dior wove a new chapter in its legacy of luxury with the opening of a concept store at the heart of Bangkok's vibrant Ploenchit district: The Dior Gold House concept store, located in front of the Central Embassy Mall and the Park Hyatt, stands as a gleaming beacon of French savoir-faire and artisanal Thai craft.
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Showcasing an unmissable façade of the brand's historical townhouse at 30, avenue Montaigne, Paris, the concept store, complete with sloped roof and faux windows, occupies an impressive 1,000 sqm of space. Its exterior is sheathed entirely with gold mosaic tiles, while a lush paradisical garden adorns its interior.
There is no mistaking that Dior Gold House stands as more than just a store—it’s a curated journey through the brand’s universe, which guarantees to delight both fashion fanatics, interior design enthusiasts, and anybody seeking a visual thrill. For fashion enthusiasts, it's a museum-like setting of six rooms that pay tribute to Dior's DNA with Maria Grazia Chiuri's ready-to-wear and Kim Jones' menswear found along the brand's jewellery and homeware collections.
It also offers a rare opportunity to explore exclusive collections, such as the Lady D-Joy bag in gold-toned calfskin, adorned with pearl embroidery, and the denim Saddle bag intricately embellished with fabric foliage.
Yet Dior Gold House isn’t solely about fashion. It is also a destination for those who seek unique, experiential spaces. The store elevates the concept of a shopping trip into something entirely new, exemplifying immersive architecture and design.
Its interior combines rich textures, including bamboo and brass elements that pay homage to Thai craftsmanship, with flowing curves and geometric designs that echo Dior’s elegance and refinement.
Visitors can explore works by celebrated Thai artists such as Korakot Aromdee, whose three-dimensional sculptures, crafted from bent bamboo, evoke the beauty of nature, and Wishulada Panthanuvong’s thought-provoking installations made from waste materials. This dialogue between fashion, culture, and architecture—a Dior signature previously seen in spaces like the Lady Dior House exhibition—creates an immersive environment, inviting visitors to lose themselves in the space.
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The artistic dialogue culminates in the jewel-like setting of Café Dior, where three-starred Chef Mauro Colagreco crafts culinary masterpieces that would have delighted Monsieur Dior's own appreciation for the art of gracious living.
Offering an immersive exploration of Dior’s rich heritage and the artistry behind its designs, Dior Gold House is a must-visit for those who appreciate the intersection of fashion, art, and culture. Whether you're here for one or the other, it offers a new way to engage with the House's legacy—ensuring that even if you don’t make a purchase, you leave with something precious.
What is a Dior event though, without stars who orbit in its galaxy? Scroll down for the celebrities and friends that attended the Dior Gold House, from Blackpink’s Jisoo who radiated soft glamour in a gorgeous lace gown to Thai cinema sweetheart Tontawan who sported a look from the House's 2025 collection.
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The Dior Gold House concept store is now open. As of reporting time, there is no end date but for more information, visit their website.