The world of Korean Beauty has come a long way from two-toned lip blocks and coquette aesthetics. Revolutionising the beauty industry, the global phenomenon's knack for innovation has the rest of the industry playing catch-up one serum at a time—and our bank accounts drained from purchasing the best in skincare, makeup, hair, fragrance, and body care. While the streets of Myeongdong are a flight away, we're spoilt for choice with all-in-one beauty hubs accessible to the Little Red Dot. From online to brick-and-mortar, we've rounded up the best places to shop for K-Beauty in Singapore.
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Sephora
The place to be for all things beauty, Sephora made waves earlier this year by announcing its partnership wth CJ Olive Young to deliver K-beauty on a global scale. In-store and online, the French beauty juggernaut offers mainstay staples such as Laneige, Innisfree, Aromatica, Sulwhasoo, Dr Jart+, and d'Alba. It also offers cult-favourite brands like Then I Met You, Glow Recipe, Anua, Whipped, Fwee, and Fully.
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Ksisters
Founded by Jungmin Lee, Ksisters has been a mainstay in the K-beauty game in Singapore since 2016. Offering established independent and emerging Korean beauty brands, you'll be able to find favourites across skincare, makeup, hair, body, fragrance, wellness, lifestyle, and even fashion. Our favourites include Dr Althea, Celimax, Luvum, Entropy, Glow, Chunho N Care, and Samo Ondoh. In addition, it's the place to find Jungmin's own beauty line, Jung Beauty, which delivers quality skin and haircare that's quick, easy, and fuss-free at an affordable price.
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Watsons
Favoured by the young and old, Watsons is a health care and beauty care chain store guaranteed to have everything you want and need—including K-beauty. All at a reasonably affordable price, shoppers can grab products from brands such as COSRX, Banila Co, Celladix, Clio, Peripera, 3CE, Amuse, Mise en Scène, Ryo, Lilyeve, and Jennyhouse.
Guardian
Another health care and beauty chain loved by K-beauty lovers in Singapore is Guardian. Beauty lovers can stock up on products from Abib, Torriden, Biodance, Mediheal, Colorgram, Hince, Romand, Unove, Seapuri, and Illyoon. In addition, it is one of the few spots to grab beauty tools from Filimilli and fragrances from After Blow.
Olive Young
From Seoul to the rest of the world, Olive Young's global website is a K-beauty dream come true. One of the biggest Korean cosmetics, health, and beauty chains, it delivers all of your favourite and well-loved brands that you can only find in Seoul right at your doorstep. Notable names to bookmark include Naming., Etude House, Freshian, Foodology, Centellian, Ilo, Narka, and Labo-H.
Shopee
Where would we be as a nation without Shopee? Beyond miscellaneous purchases, the most popular K-beauty brands have made their mark on the shopping platform for quick, easy access, as long as you take precautions to ensure they are from official stores. Beloved brands found on the platform include Medicube, Arencia, Cosnori, IUNIK, Beauty of Joseon, Round Lab, Rejuran, Growus, and many more. The best part? With specials such as the 11/11 sale, you can get products from favourites at a fraction of the price, and shipping within the same week.