Five months ago, the beauty world stood still as Louis Vuitton announced its major step into the world of cosmetics. Today, we finally get to see the Maison's savoire-faire translated into pigments and rouge with the debut collection of La Beauté Louis Vuitton by make-up visionary Pat McGrath as its creative director, the range features lip balms, lipsticks, and eyeshadows encased in a refillable objets d’art for the ultimate beauty luxury. “I’ve always said make-up is more than a product: it’s performance, obsession and emotion. This new chapter is about pushing craftsmanship into a new realm,” expresses Pat in an official press release. “We’ve made something heirloom-worthy. Iconic, bold, and unforgettable.”

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For the eyes, LV Ombres features a set of four hues made with pigments in their purest form, camelina flower oil extract for a comfortable texture, light-up technology that has glitter particles and finishes wrapped in a transparent gel for maximum shine, and plant-derived squalane for a formula that melts into the skin. The results? A mix of shadows coming in eight different colourways that can be used for everyday events and bolder affairs.

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For the lips, we're spoilt for choice courtesy of the LV Rouge and LV Baume ranges. For a true ultra luxe lipstick, LV Rouge provides 55 (which is LV in Roman numerals) high-impact shades split into 27 creamy satins and 28 velvet mattes. Formulated with upcycled waxes from rose, jasmine, and mimosa flowers and enriched with shea butter and hyaluronic acid, the product hugs the lips with rouge that you would want to reapply all night. For those looking for a more tinted option, LV Baume is the perfect fit for you. With 10 nourishing shades, it leaves the lips with a sheer, luminous flush of colour that is made from ingredients such as shea butter, hyaluronic acid, and upcycled mimosa wax from Grasse.

In addition, Louis Vuitton elevates its beauty experience by creating monogrammed refillable casings for each product, designed to be treasured. The collection also features small leather goods such as pouches to hold make-up brushes, blotting paper cases, miniature vanities for lipsticks, as well as limited edition beauty cases and lipstick pouches in the three hero shades of the collection, Monogram Rouge, Rouge Louis, and Tender Bliss, to accessorise your newest make-up purchases.

La Beauté Louis Vuitton will be available online on 25 August and in-stores 29 August 2025. For more information, visit Louis Vuitton's website.