Kate Spade New York has always had a knack for translating its joyful, playful spirit into scents that embody femininity and modern charm. From its first-ever fragrance launched in 2002 to the vibrant Live Colorfully and the chic Kate Spade New York Eau de Parfum, the brand’s olfactory journey has celebrated life’s colourful moments. Earlier this Spring 2024, Kate Spade continues this tradition with Bloom, a fragrance designed to spark joy and bring a bouquet of freshness to your senses.
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A Symphony of Freshness and Elegance
Created by master perfumer Sophie Labbé, Kate Spade Bloom captures the luminous beauty of camellia blossoms surrounded by a soft woody and musky embrace. It opens with a refreshing burst of Lemon Primofiore, crisp Granny Smith Apple, and Sweet Orange, symbolising the vibrancy of new beginnings. The heart reveals a sophisticated floral harmony of white camellia petals, solar Orange Blossom, and radiant Ylang Ylang. The fragrance’s base envelopes you in creamy white woods, Cedarwood, Sandalwood, and the sensual warmth of Cashmeran, ensuring a long-lasting and comforting trail.
“Just like a bouquet of beautiful flowers, the fragrance projects a spectrum of colours, from the brightest to the most enveloping, projected onto delicate petals that bloom at the heart of a woody, musky comforting trail,” shares Labbé. “The idea was to create a delightful and joyful aura that reflects the spirit of the Kate Spade New York woman.”
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Feminine Design Meets Modern Charm
The fragrance bottle, with its soft curved lines and pale pink accents, echoes the femininity and optimism of the Kate Spade brand. A rose-gold spade detail at the base of the cap adds a luxurious touch, while the multi-coloured pastel floral design on the outer box evokes a garden in full bloom.
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Freesia Huang: The Perfect Muse
As the face of Kate Spade Bloom, Australian-Asian model Freesia Huang, brings a fresh vibrancy to the campaign. A rising star celebrated for her effortless elegance and versatile charm, the 21-year-old has become a fashion icon known for her runway appearances and editorial work across top-tier magazines. Her ability to exude both grace and playful spontaneity makes her a fitting embodiment of the Kate Spade ethos. Dressed in delicate white lace against a kaleidoscopic floral backdrop, Huang captures the essence of Bloom—a fragrance that’s as modern and captivating as she is.
A Legacy of Joy
With Bloom, Kate Spade New York invites you to carry the freshness of spring wherever you go, infusing your daily routine with an aura of optimism and femininity. Just as the brand has stood for colour, wit, and joy since its founding in 1993, Kate Spade Bloom is a reminder of life’s vibrant and perfectly imperfect moments.
Kate Spade Bloom Eau De Toilette is available in four sizes—10ml ($39), 40ml ($65), 60ml ($105), and 100ml ($135)—from Tangs.