Anya Taylor-Joy and Willow Smith have become synonymous with Dior Beauty. Appointed global ambassadors in 2021 and 2024 respectively, the pair bring a distinct mix of vivacity, charisma, and modern cool to the beauty arm of the French Maison—each embodying the spirit of a new generation of Dior girls. To usher in 2026, the duo join forces with K-pop star JISOO as they step into the world of Dior Perfumes with Dior Addict, the first fragrance in the collection.
Created by Francis Kurkdjian, creative director of Christian Dior Parfums, the three new scents—Peachy Glow, Rosy Glow, and Purple Glow—capture the youthful confidence long associated with Dior Addict. Purple Glow is a playful confection of Tuscan iris, raspberry, vanilla, and a dusting of powdered sugar. Peachy Glow blends jasmine absolute with juicy peach and a swirl of vanilla whipped cream. My personal favourite, Rosy Glow, opens with bright lychee before unfolding into Damascena rose, anchored by a decadent caramel base. Put simply, they are deliciously gourmand—fragrances that whisk you straight into a Parisian pâtisserie.
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The fragrances are designed to complement the Dior Addict Lip Oil Glow. Under the direction of Peter Phillips, Creative and Image Director of Dior Makeup, the refreshed fan favourite is infused with cherry oil for up to 24-hour hydration. It now comes in 16 candy-hued shades and introduces two new finishes—Sparkly and Glaze.
To mark the launch, Anya Taylor-Joy, Willow Smith, and JISOO reunite in a new campaign awash in femininity and shades of pink. Each muse embodies a different scent alongside the varying finishes of Lip Oil Glow. Below, Anya and Willow sit down to discuss the collection, their beauty philosophies, favourite fragrances and lip oils, and the beauty hacks they swear by.
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What was your first encounter with Dior Addict, and how has it evolved with your relationship with the Maison?
Anya Taylor-Joy (ATJ): “Even before I began working with Dior, I was always drawn to the imagery around Dior Addict. There was a kind of energy and spunk I hadn’t seen in other campaigns. I’ve always loved shooting these campaigns because they feel a little more outside the box—sprightly, sparkly, and playful. It’s been wonderful watching how the formulas evolve through the vision of Peter Phillips, and now Francis Kurkdjian. It keeps evolving into something I can genuinely have fun with.”
Willow Smith (WS): "We've been working together for a couple of years now, and I think that the art we're creating is something that I'm really proud of. So much of Dior's history has been iconic and culturally striking. I think this one's no different, and I'm honoured to be a part of it."
What's your beauty philosophy?
ATJ: “I believe beauty should be about accentuating who you are, not hiding or correcting it. When I first started out, because I have a small face and quite pronounced features, some people tried to ‘fix’ that—to mould me into the beauty standard of the time. But every time I looked in the mirror, I didn’t recognise myself. That’s when I realised it wasn’t true to who I am. Since then, I’ve found real joy in leaning into and highlighting the things that make me uniquely me,”
WS: “My beauty philosophy centres on self-care—treating your body like a temple. It’s about looking after your body, nurturing your spirit, and making the effort to fill your own cup in ways that matter most to you. That, to me, is where beauty truly begins. Historically, people devoted immense care to adorning temples with beautiful details, while ensuring the foundations were strong and everything was kept pristine. I find that to be a powerful and beautiful metaphor.”
Which fragrance from the collection is your personal favourite?
ATJ: "I'd probably go for Peachy Glow, just because my mother had a lot of Jasmine around the house growing up in Argentina, and that transports me back to a special time in my life."
WS: "I really like Rosy Glow. When we were on set, I was telling everybody, 'Wow, this makes me feel like I'm in a magical forest with huge raspberries!' It was really visual for me."
What's a beauty hack you learned from working with different make-up artists over the course of your career?
ATJ: "I was completely unaware of what an extended brow could do to your face until my make-up artist, Georgie Eisdell, brought it to my attention, and now I'm never going back. I also think tapping a bit of hyaluronic acid on the lips gives it a nice plumping effect under make-up without it being too crazy."
How do beauty and make-up factor into your idea of self-expression?
WS: "I think they're such amazing vehicles to imbue yourself with different emotions that you may want more of. For example, some people associate red with passion or confidence. I think those little things can be helpful for us."
What defines confidence, and how does Dior Addict express that?
ATJ: “I think confidence comes from truly feeling yourself—and for most people, myself included, that takes time. It’s a journey, but hopefully one you can arrive at sooner rather than later. What I love about the way these campaigns come together is the sense of camaraderie. With JISOO and Willow Smith, there’s genuine warmth and support. We come together for a few days of long hours, but we laugh constantly. It’s a joy to be in a space with other young women who truly have your back.”
With a collection that speaks of beauty as liberation over perfection, how has your idea of beauty shifted over the years?
WS: "Liberation is an amazing word to use because, throughout the years, there have been so many insane beauty standards, and that has hurt a lot of people. I think it's awesome that the culture is shifting towards perceiving beauty differently and on a more widened scale and range."
The spirit of Dior Addict is often described as sexy and irreverent. What about it resonates most deeply with you?
ATJ: “I find irreverence incredibly sexy. It’s something I admire in others and hope they see in me—a playful sense of contrast. When it comes to sexiness, we’re often led to believe it’s performative, but to me, true sexiness comes from being comfortable in your own skin. That’s the part I really connect with.”
What do you love the most about Dior Addict Lip Glow, and do you have a preferred finish?
WS: "I love that it accentuates the natural colour of my lips and moisturises them. I'm a sucker for products that feel like they're really moisturising at the same time."
If you could choose one for daytime and another for nighttime, which shades would they be?
ATJ: "The shade 014 Peachy is nice for daytime because it's subtle, yet it gives your lips a little bit of oomph. For nighttime, it would be one of the berry shades for me."
How do you hope these new releases will resonate with young women who look up to you?
WS: "Some of my icons are Grace Jones, Erykah Badu, and Lisa Bonet. I feel like those women carry a sense of confidence and a sense of who they are that radiates everywhere they walk. I think that I—being an African American woman, wearing my natural hair with tattoos and piercings—can kind of expand what is seen as beautiful in mainstream media. I hope that I can inspire people who are and who aren't like me to be themselves."
Do you have any New Year's resolutions?
ATJ: "I do, and they're probably the same as most of the world. I'd love to find a way to create a routine in my life which is utterly routineless. Every day is different, and my work hours are kind of insane. I'd love to find a way to be able to have a consistent workout plan, supplement plan, and things that help you or your body carry the weight of what you're asking it. So, I'm hoping that next year is the year I actually have the discipline to do it."
If you could only bring three items into the new year, what would they be?
ATJ: "For me, it'll be the Dior Iconic Overcurl Mascara in Brown. That's the best mascara I've ever used on my eyes, and the specific shade of brown I find is really flattering. Then, there is the Brow Pencil in Universal Brown, and probably Dior Addict in Black Cherry—I really like that one."
WS: "If I could only bring three beauty items, it would probably be some sort of really deep, penetrating moisturiser, definitely Lip Glow, and a really good brow brush."
The Dior Addict Perfumes are available at $169 for 50ml each, and the Dior Addict Lip Oil Glows are available at $63 each in Dior Beauty boutiques and counters nationwide and on its website.
*This interview has been edited and condensed for clarity