BTS is back with their tenth studio album, ARIRANG. And with preparations for their Arirang World Tour underway, we'll be sure to see plenty of Jin and his flawless visage on stage. With his humorous personality and handsome good looks, the eldest member of the Korean boy group is showcasing his stunning visuals for Laneige's newly reformulated NEO Cushions.
One of the first Korean cushion foundations to hit the Western market and to implement a wide array of shades, its weightless hybrid formula of skincare and make-up has been a staple in many beauty routines. This time around, the NEO Cushion The Matte and NEO Cushion The Glow feature advanced formulas that enhance skin while caring for it.
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For oily skin types, the NEO Cushion The Matte is infused with Hydra Hold HA and features a customised Triple Pore Coverage System. This delivers multi-angle pore coverage that smooths, blurs, and controls shine for a long-lasting, air-light matte finish that lasts from day to night.
As for those on the drier side, the NEO Cushion The Glow contains a radiance-enhancing formula with Hydra Hold HA, Diamond Powder, and Hydra Glow Oil for hydration, radiance, and lasting power. Not to mention, with its Glow-Refining Technology, it improves skin texture over time.
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To mark the occasion, the Korean beauty giant debuted a global campaign starring Mr "worldwide handsome" himself. Dressed to match the cushion's exterior, he showcases his duality and, of course, gorgeous complexion. As for what's in store, the singer says in a press release, "I’ll be meeting fans through various projects ahead, including the upcoming album and concerts. Please continue to show your love and support for me, BTS, and LANEIGE."
The NEO Cushion The Matte and NEO Cushion The Glow are available for $71 each at LANEIGE boutiques islandwide, LANEIGE Official Online Store, and LANEIGE Official Shopee, Lazada and TikTok Shop. For more information, visit their website.