Italian luxury brand Moncler has unveiled its latest ‘Warmer Together’ campaign, fronted by Hollywood icons and longtime friends Al Pacino and Robert De Niro in their first-ever shared campaign. While the brand has long been recognised for its luxury outerwear designed to weather alpine climates and winter sports, the new campaign looks inward, highlighting the warmth of connection.
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“Warmth was never about the outside. It was always about what was happening on the inside,” said De Niro. Meanwhile, Pacino added: “Friendship is the greatest thing you can have. Friends, people whom you share the same world with. There is just an innate trust. And the understanding of life.”
The campaign unfolds across a series of powerful black-and-white images of Pacino and De Niro, shot by world renowned portrait photographer Platon in New York. Here, De Niro dons the down-quilted Maya 70 jacket, a modern interpretation of one of the brand’s most classic and enduring designs.
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‘Warmer Together’ is completed by a suite of short films, each tied to one of five themes: Friendship, respect, connection, trust and warmth. Here, the duo’s story unfolds through conversation and shared moments, their mutual bond highlighting Moncler’s values of connection and companionship. The short films are soundtracked by a new rendition of the classic Bill Withers track “Lean on Me” recorded by American rapper, singer and Moncler ambassador Tobe Nwigwe accompanied by his wife Fat, a timeless anthem of finding comfort in companionship through trying times.
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“For decades, Moncler has been associated with winter and puffer jackets, but I have always felt that Moncler is about something deeper: love and a sense of togetherness. Across every product and every campaign, there runs a consistent thread of emotion and human connection,” said Remo Ruffini, Chairman and CEO of Moncler. “Through their story of friendship, Al Pacino and Robert De Niro embody everything Moncler truly stands for: affection, warmth, and the belief that we are all better and warmer together.”