Formula 1’s impact has extended far beyond the racetrack. With high-octane collaborations ranging from luxury timepieces and designer luggage to high fashion and beauty, these partnerships showcase the sport's undeniable influence today. Here, we highlight the best Formula 1 collaborations that have made an impression on and off the paddock.
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LOUIS VUITTON X FORMULA 1
Luxury and speed collide as Louis Vuitton cements its place in Formula 1 with a 10-season partnership under the LVMH umbrella. As the Official Partner of Formula 1, the Maison’s presence extends from trackside branding to its now-iconic trophy trunks, which embody both craftsmanship and the spirit of competition. For the Formula 1 Singapore Airlines Grand Prix 2025 (3–5 October), Louis Vuitton has created a bespoke Trophy Trunk, crafted at its historic Asnières atelier. Sheathed in Monogram canvas and emblazoned with the Maison’s bold “V” for victory, each trunk is accented in colours unique to its host city—red and white for Singapore.
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NETFLIX X FORMULA 1
The world of Formula 1 has expanded thanks to Netflix's Drive To Survive. Documenting the lives of the drivers as well as personnel, the past seven seasons have introduced and brought new fans to the sport—while some might argue about the legitimacy of the show and what it covers.
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TAG HEUER X FORMULA 1
Luxury timepieces are an integral part of the sport—no driver is spotted without one—and TAG Heuer now leads the grid as Formula 1’s official timekeeper. Taking over from Rolex, the Swiss Maison commands a presence both on and off the track through trackside branding, Fan Zone and Paddock Club activations, and dedicated product ranges. The brand is also an official partner of the Oracle Red Bull Racing Formula One Team, with reigning World Champion Max Verstappen and Yuki Tsunoda sporting its watches trackside. Beyond the main championship, TAG Heuer further extends its commitment to the sport’s future as a sponsor of F1 Academy, reinforcing its role in championing precision, progress, and inclusivity across every tier of racing.
PUMA X FORMULA 1
Count on PUMA to deliver the best merchandise during the race weekend as the official supplier at Formula 1 races. In addition, the athleisure and lifestyle brand is an official team partner for Scuderia Ferrari HP, Aston Martin Aramco F1 Team, and Stake Formula One Team Kick Sauber, providing race suits and kits for the team.
ADIDAS X MERCEDES-AMG PETRONAS
A new Formula 1 collaboration this season is between Adidas and the Mercedes-AMG PETRONAS Formula One Team. An official team partner for the 'Silver Arrows', the athleisure and lifestyle brand has designed a range that brings style and performance together with sleek race suits and apparel adorned with the signature three-stripe.
HUGO X ASTON MARTIN ARAMCO
There's nothing quite as stylish as a man in HUGO—just ask Fernando Alonso and Lance Stroll of Aston Martin Aramco F1 Team, as well as Liam Lawson and Isack Hadjar of Visa Cash App Racing Bulls F1 Team. The teams can be seen sporting the label's race and travel wear as well as formal looks, on and off track.
RAY-BAN X SCUDERIA FERRARI HP
Few accessories capture that spirit better than Ray-Ban, Scuderia Ferrari HP's official eyewear partner. From the paddock to city streets, drivers Lewis Hamilton and Charles Leclerc are often spotted in the brand’s racing-inspired frames, a seamless blend of Italian design and motorsport attitude. The Scuderia Ferrari collection reimagines classics like the Aviator and Clubmaster through a Ferrari lens, with bold colourways, carbon-fibre details, and the Prancing Horse emblem.
TOMMY HILFIGER X F1 ACADEMY
Tommy Hilfiger has shifted into motorsport gear with a renewed presence in Formula 1 and the all-female F1 Academy. In mid-2025, the brand announced a multi-year deal as Official Apparel Partner and Lifestyle Sponsor of the new Cadillac Formula One Team, designing technical gear that will appear on driver Valtteri Bottas and Sergio Pérez's suits, helmets, team uniforms, and fanwear starting 2026.
At the same time, Tommy Hilfiger remains deeply embedded in the future of the sport through its commitment to F1 Academy. As Official Partner, the brand supports female drivers on the grid: in 2024 it backed Nerea Martí, and for 2025 it selected Alba Larsen to represent the brand, racing in signature red, white, and blue Hilfiger colours. The deal also includes designing the staff uniforms across the F1 Academy series.
TUMI X MCLAREN
As Global Luxury Travel Partner of McLaren Formula 1, TUMI has cemented its place in the fast lane with collections engineered for performance and precision. At the heart of this partnership are drivers Lando Norris and Oscar Piastri.
LULULEMON X LEWIS HAMILTON
A recent Formula 1 collaboration is Lululemon with the athleisure brand tapped Ferrari's Lewis Hamilton as its newest ambassador. In addition to representing the brand, the driver will work with the fitness brand's Research & Innovation, Design, and Development team to share insights for future apparel lines. In addition, his charity organisation, Mission 44, will partner Lululemon's Centre for Social Impact to incorporate movement and mental health experiences for their young beneficiaries.
RALPH LAUREN FRAGRANCES X LANDO NORRIS
Lando Norris is revving up in style with Ralph Lauren Fragrances. As the face of Polo Red, the McLaren Formula One Team driver embodies the bold spirit of speed, passion, and performance
CHARLOTTE TILBURY X F1 ACADEMY
The darlings of motorsport deserve their spotlight, and Charlotte Tilbury is making sure they shine. In a groundbreaking move, the beauty brand has partnered with F1 Academy—the all-female Formula 4-level racing championship—marking its first-ever global sports sponsorship. As the first female-founded and first beauty brand to back the series, Charlotte Tilbury is breaking barriers in style. Adding to the excitement, the Charlotte Tilbury operated by Rodin car will hit the track this season with Chloe Chong behind the wheel, proving that speed and glamour are a perfect match.
L'ORÉAL PARIS X CARLOS SAINZ
With hair as voluminous as his, it's no surprise the smooth operator himself, Carlos Sainz Jr of Atlassian Williams Racing, is L'Oréal Paris' newest global ambassador for their Elvive haircare line alongside actress Simone Ashley.
ELEMIS X F1 ACADEMY
Luxury British skincare brand ELEMIS shifts into high gear this Singapore Grand Prix season with a new partnership with the Aston Martin Aramco Formula One Team, fronted by F1 Academy driver Jessica Hawkins.
GLENFIDDICH X ASTON MARTIN ARAMCO
To mark its partnership with the Aston Martin Aramco Formula One Team, Glenfiddich has unveiled a limited-edition 16-Year-Old Single Malt, a whisky layered with maple syrup, caramelised ginger, and a silky palate of fruit and Chantilly cream.
JACK DANIEL'S X MCLAREN
Jack Daniel’s first entered Formula 1 in 2022, signing a multi-year global partnership with the McLaren Formula One Team starting from the 2023 season. The contract has since been renewed and extended, cementing a long-term alignment between the storied whiskey house and the high-performance world of motorsport. To celebrate its partnership, the whiskey label has released a 2025 limited edition blend, bottled at a higher 86 proof. On the nose, it opens with caramel and mild hints of banana. On the palate, you get delicious caramel, vanilla, and toasted oak notes, while the finish is creamy and clean.
PERONI X SCUDERIA FERRARI HP
There's nothing quite like the Italian lifestyle, and the partnership between Scuderia Ferrari HP and non-alcoholic beer Peroni Nastro Azzurro 0.0% embodies that. This year, they celebrate 'The Italian Way' with the 'Prancing Horse', including their newest addition to the team, Lewis Hamilton.
IWC SCHAFFHAUSEN X MERCEDES-AMG PETRONAS
Another familiar timepiece on the Paddock is IWC Schaffhausen, the official engineering partner of the Mercedes-AMG PETRONAS Formula One Team. Since 2013, the collaboration has seen limited edition timepieces decked in Silver Arrows' hues, activations on and off track, and their watches spotted on the wrists of drivers George Russell and Kimi Antonelli.
RICHARD MILLE X MCLAREN & FERRARI
One of the well-known Formula 1 collaborations is between the luxury powerhouse Richard Mille and both McLaren Formula One Team and Scuderia Ferrari HP. Their timepieces have been spotted on the wrists of drivers and partners of Richard Mille, Charles Leclerc and Lando Norris, and they've produced limited edition watches to celebrate their partnerships with the teams.
TUDOR X VISA CASH APP RACING BULLS
Visa has stepped boldly into the heart of motorsport with its multi-year global partnership with Red Bull’s second F1 outfit—now known as the Visa Cash App Racing Bulls (VCARB)—becoming title sponsor of the team in a move built around speed, security, and equality in sport.
H. MOSER & CIE X PIERRE GASLY
Independent Swiss watchmaker H. Moser & Cie has teamed up with BWT Alpine Formula 1 Team driver Pierre Gasly to unveil a new collaborative timepiece. This marks the Maison’s next chapter in motorsport-inspired horology, following its partnership with Alpine Motorsports. Pierre—who secured his first Grand Prix victory at Monza in 2020 and recently extended his contract with Alpine through 2028—brings his passion for performance and precision into the watch’s design. Expect a timepiece that fuses motorsport DNA with H. Moser & Cie’s signature craftsmanship, echoing values of speed, legacy, and innovation.
LEGO X FORMULA 1
Last year, the LEGO Group and Formula 1 have kicked off a new multi-year partnership that brings together two passionate global fanbases. Starting in 2025, fans can expect LEGO and DUPLO sets for preschoolers, intricate builds for teens and adults, and fan zone activations at Grands Prix worldwide, all designed to spotlight the innovation, technology, and engineering at the heart of F1.