Luxury travel and lifestyle brand TUMI has unveiled its new Turin collection starring TUMI global brand ambassador Lando Norris. Featuring seven distinct styles, the collection ranges from backpacks and briefcases to slings, totes, and small leather goods in a refined black hue. Each piece is crafted from premium Italian leather and metal accents.
Shot by photographer Emma Panchot and directed by Arnaud Uyttenhove, the campaign showcased the McLaren Formula One Driver alongside the Turin collection. Showcasing his dynamic spirit and irresistible charm, this year's Singapore Grand Prix winner also posed alongside the iconic Alpha X, 19 Degree Titanium, and TUMI | McLaren collections.
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“Lando has been an invaluable partner to TUMI for over three years, consistently driving excitement for our collaborations and campaigns,” said Jill Krizelman, TUMI's Senior Vice President of Global Marketing & eCommerce. “This campaign is particularly special, as it offers a spirited and fresh perspective on Lando, capturing his signature style and personality in a new way. There's truly no one better to unveil the new Turin collection.”
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“Working with TUMI these past few years has been an incredible experience, especially on this new campaign where the content feels super personal to me,” said Lando Norris. “The leather Turin pieces offer a real premium feel, which is a nice, sleek alternative to the TUMI | McLaren kit I carry to races.”
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