It’s a beautiful day in Seoul, and Mun Ka Young couldn’t be happier shooting outdoors with fellow South Korean creatives, director Taejong Song and renowned photographer Kim Hee June. The industry veterans have come together to produce a stunning fall campaign for luxury travel brand TUMI.
This season, TUMI channels the beauty and spirit of Seoul in its latest women’s offerings, boasting new silhouettes and colourways, which marry a signature blend of cutting-edge technology and architectural designs.
A visual odyssey that captures the essence of the contemporary woman on the move, the lensmen expertly blend street-style authenticity and high fashion. Ka Young, who is TUMI’s global brand ambassador, navigates the dynamic streets of Seoul, showcasing the brand’s iconic Voyageur Leather collection and 19 Degree Frame suitcases. “I was personally so excited for this campaign to be shot in Seoul, South Korea—the place I call home,” she enthuses. “TUMI is the perfect complement to my on-the-go lifestyle, keeping all my belongings organised while always looking sleek and stylish.”
Global creative director Victor Sanz shares that the focus this season is to expand further into women’s lifestyle and evolve the travel experience to create a more flawless, timeless, and innovative product assortment. “As one of our treasured global brand ambassadors, Ka Young perfectly embodies the stylish and on-the-go TUMI woman,” he expresses.
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CHANNELLING SEOUL'S DYNAMIC SPIRIT
A city in which the pursuit of modernisation and a deep respect for tradition harmonise so effortlessly—we couldn’t think of a more perfect place to mirror TUMI’s brand ethos and design philosophies. The contemporary aesthetic, characterised by clean lines and graphic details, blends seamlessly with the city’s modern architecture. The grey tones that dominate the urban landscape echo the collection’s understated elegance, while the subtle interplay of light and shadow highlights the meticulous craftsmanship and attention to detail in each piece.
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At the heart of this campaign is TUMI’s newly reimagined Voyageur Leather collection, a line that marries luxury with functionality. Crafted with rich, soft leather, each piece is meticulously designed to complement and perfect your journey. One of the distinct features of this new line is the introduction of the new TUMI “T” logo hardware—a design element that gives the products’ a cool, urban identity.
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The Voyageur Leather collection offers an array of versatile options—backpacks, totes, shoulder bags, and crossbodies—that cater to the diverse needs of the modern woman. One standout piece is the Lex Train Case Crossbody.
Available in three sizes, this hard box bag is the epitome of fashion-forward functionality. Designed with versatility in mind, it seamlessly transitions from day to night, ensuring an exceptional travel experience. Available in classic Black with Gold or Gunmetal hardware and Pewter Metallic with Gunmetal hardware, the Lex Train Case Crossbody is not only practical but also offers a festive touch for the holiday season.
THE ART OF TRAVEL
The campaign also spotlights TUMI’s 19 Degree Frame collection, a suitcase line that embodies the brand’s dedication to innovation and functionality. This new line forgoes zippers for a modern frame construction combined with 19 Degree contours, and durable lightweight shell made from 100 per cent post-industrial recycled polycarbonate.
The exterior of the 19 Degree Frame showcases TUMI’s sleek profile and fluid contours, giving them an architectural edge. But it’s the innovative features that truly set this collection apart. The integrated frame latches provide enhanced security, while the retractable handles and smooth, quiet wheels ensure effortless travel. Inside, the luggage is equipped with tie-down straps and mesh zip pockets, to keep you well-organised on your travels. The 19 Degree Frame suitcases are available in Black Texture and Pearl Grey Texture colourways, and come in four sizes, from carry-ons to larger packing cases.
With TUMI by her side, Ka Young navigates her world with ease, grace, and style. And as she moves through the vibrant streets of Seoul, the city’s energy mirrors the spirit of TUMI—a brand that’s always moving forward, just like the women who carry it.
Visit www.tumi.sg to discover more about the latest Voyageur Leather and 19 Degree Frame collection.