It could be argued that LVMH Watch Week (which takes place every January) functions as an appetiser of sorts—a palate‑pleaser that arouses one’s anticipation for the main meal that is Watches and Wonders Geneva in April. The 2025 edition, however, proved that it has grown to become a luxury watch event with its own set of bragging rights.
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In addition to regular participants Bvlgari, Hublot, TAG Heuer, and Zenith, the showcase this year—the event’s sixth edition—saw three exciting new inclusions: Louis Vuitton, Tiffany & Co. , and L’Epée 1839. This is on top of Daniel Roth and Gérald Genta, back for a sophomore outing after their LVMH Watch Week debut last year. Which brings the total number of participants to nine, each with a glittering showcase of watches to get watch pundits hot under the collar.
From sporty chronographs to gem‑set treasures, there was a watch for almost every desire. Here are five that no woman should miss.
With this Chinese zodiac year being that of the snake, it’s not surprising that Bvlgari would go all out with its Serpenti collection—and the Italian house does not disappoint. Its Serpenti Seduttori Automatic timepiece, for example, is equipped with the Calibre BVS100 Lady Solotempo, the brand’s first‑ever self‑winding, time‑only movement for its women’s collection.
Created so that it could fit perfectly in the petite spaces that the feminine watches call for, the movement measures 19mm across and 3. 90mm thick, weighs just 5g, and comes with a power reserve of 50 hours. There are seven 34mm full‑steel, full‑gold, and bi‑coloured models to choose from, ensuring that women never have to go without their time‑telling companion.
At Louis Vuitton, it’s the iconic Tambour Taiko Spin Time collection that will have you jumping out of your seat. Six impressive white gold models— including a flying tourbillon and a world timer— have been introduced, but it’s the time‑only Spin Time Air that makes for an intriguing sight.
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Driven by an automatic movement with a jump hour module developed by La Fabrique du Temps, the 42. 5mm watch has a skeletal see‑through effect that works to highlight the effect of its unique time display: The cubes at the timepiece’s periphery flip over (or “jump”) with each changing hour (the dial in the centre shows the minutes).
Another watch that ups the ante on visual intrigue is Gérald Genta’s Gentissima Oursin Fire Opal timepiece, which follows on the heels of the three editions released last year. The highly textured, tactile 36. 5mm watch immediately recalls its sea urchin inspirations with a blaze of light that takes no prisoners: 137 fire opals that surround the watch’s orange carnelian dial, each having been individually secured to the watch’s gold case with gold pins.
A faceted sapphire crystal bearing the brand’s signature octagonal motif completes the fiery picture.
Not to be outdone in the precious stones department, Tiffany & Co. made its LVMH Watch Week debut one to remember with gem‑ladened watches that delved deep into the House’s heritage and jewellery expertise. The Eternity by Tiffany Wisteria watch is a case in point.
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For inspiration, Tiffany looked to its emblematic Wisteria lamp (considered to be a 20th‑century design icon) and recreated its beloved stained glass artistry through a plique‑à‑jour enamelled dial, upon which sits 12 different‑cut diamonds that mark the hours. A total of 709 diamonds weighing more than 5 carats adorn this 38mm white gold automatic watch for bragging rights that no one can deny.
Last but not least is Zenith’s Chronomaster Sport Rainbow, which bears the distinction of being the watchmaker’s first Chronomaster watch crafted fully in white gold. It’s clear at half a glance that this 41mm timepiece sits firmly in the lap of luxury without having compromised on its sports credentials: Gracing the bezel are 10 baguette‑cut clear diamonds and 40 sapphires in a rainbow spectrum of hues, further complemented by 12 coloured sapphires on the black lacquered dial that mark out the hours.
As with its precursors since 2019, it is equipped with the brand’s esteemed El Primero 3600 movement with a 60‑hour power reserve for star power on and off the track.